New Sony XH81, XH80 and X70 4K HDR LCD televisions are now available in shops

16 Mar, 2020

The newly arrived Sony TVs offer a high-quality audio-visual experience in a wide selection of screen sizes from 43” to 85”.

Sony Europe has announced the pricing and availability of its first 2020 televisions to hit the shops this year. The XH81, XH80 and X70 4K HDR LCD TVs have started arriving at retailers across Europe now, ushering in some of Sony’s signature picture quality, sound and user experience.

Sony XH81 and XH80 4K HDR TVs – a full audio-visual package

Both XH81 and XH80 series boast the 4K HDR Processor X1™, which uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast. By widening the colour spectrum, TRILUMINOS Display, powered by the X1 processor, reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise, so pictures are closer than ever to real life. The XH81 and XH80 models support the Dolby Vision™ HDR format to deliver striking highlights, deeper darks, and vibrant colours. In the sound department, a newly-developed X-Balanced Speaker (55” and above models) allows high quality sound in an ultra-thin TV design, while Dolby Atmos™ compatibility brings space and realism to the audio.

The XH81 and XH80 line-up features Android TV™ with the Google Assistant[1], Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. With the Google Assistant[2] and Amazon Alexa[3] enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices. Apple® AirPlay® 2 users can stream movies, music, games and photos to their television right from their iPhone®, iPad® or Mac®. The Apple HomeKit™ technology provides an easy, secure way for users to control their television from their iPhone®, iPad® or Mac®[4].

Sony X70 4K HDR TV – smart and simple

Combining vibrant real-world colours with extraordinary clarity, clear sound and a beautiful aluminium design, this 4K smart TV brings essential entertainment apps to life. With 4K X-Reality™ PRO, images are upscaled closer to true 4K quality for remarkable clarity, sharpness and extra detail. The X70 offers a no-frills smart TV experience with a built-in Internet browser and one-click access to YouTube and Netflix apps.

Pricing and availability

The XH81, XH80 and X70 TVs are available now. For price information, please check your local Sony site at

New Sony TV models and key features

dummy- sony XH81

XH81 (65”, 55”, 49” and 43” models) 4K HDR TV


XH80 (85”, 75”, 65”, 55”, 49” and 43” models) 4K HDR TV

dummy-sony x70

X70 (65”, 55”, 49” and 43” models) 4K HDR TV

[1] Feature availability depends on country and availability of compatible products.

[2] Google Home device (sold separately) compatible with Sony Android TV devices. Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the voice control function.

[3] Amazon Alexa enabled devices (sold separately) compatible with Sony Android TV devices. Amazon account required. Subscriptions may be required to access certain content.Sony TV and Alexa devices both require internet connection. Amazon, Echo, Alexa, and all related logos are trademarks of, Inc. or its affiliates.

[4] Apple® AirPlay® 2 and HomeKit™ features will be available on FY19 models ZF9, AF9, ZG9, AG9, XG95 and XG85 (85”, 75”, 65” and 55”) and FY20 models ZH8, A9, A8, XH95, XH90, XH85, XH81 and XH80. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries. Firmware update is required via network.

About Sony Corporation

Sony Corporation is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications.

For more information, visit:

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.

For more information, visit:

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