Maximise new panel offerings with Sony’s proprietary technologies for the most immersive viewing experience available
Sony Europe B.V. today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED, and X90K 4K LED.
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. The Cognitive Processor XR™ also powers our A95K’s new OLED panel with XR Triluminos Max, which delivers our widest colour palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audiovisual experience. The line-up also includes new features that customise and enhance at-home entertainment. Together with Netflix, we’ve released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision. All 2022 BRAVIA XR televisions will also be designated ‘Perfect for PlayStation®5’, which includes two PS5® exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.
 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse
 Purchase an eligible TV and register for BRAVIA CORE™ by 02/23/24. Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For eligible TVs and terms and conditions: https://www.sony.net/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration and credit card information
 Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
 Auto HDR Tone Mapping – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. To activate Auto Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset and enable the feature during initial setup. Feature is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.
 Auto Genre Picture Mode – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. This function works when Auto Picture Mode on the TV is set to ON and is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.
 Other than video chat, other BRAVIA CAM features available via firmware update.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS™, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%, which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.
 The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size.
 Percentage compared to FY18. The products with 60% reduction are only available with certain models and in certain regions.
2022 BRAVIA XR line-up highlights:
 360 Spatial Sound personalizer requires the supplied transmitter (WLA-NS7)] and a BRAVIA XR TV model sold separately.
 The software update of 360 Spatial Sound Mapping on HT-A7000 and HT-A5000 will be available in spring 2022.
 BRAVIA Acoustic Center Sync mode works with the following models: Z9K series, A95K series, A90K series, A80K series, X95K series, X90K series, Z9J series, A90J series, A80J series and X95J series. Product availability varies by country.
 Optional wireless rear speakers (sold separately) are required for HT-A7000. Optional rear speakers may not be available in all countries and regions.
 User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
New Sony TV models and key features
MASTER Series Z9K 85” and 75” 8K Mini LED TV features:
For more information about the Z9K, please click here.
15 Feature requires future firmware update.
MASTER Series A95K 65” and 55” OLED TV features:
For more information about the A95K, please click here.
X95K 85”, 75” and 65” 4K Mini LED TV features:
For more information about the X95K, please click here.
MASTER Series A90K 48” and 42” OLED TV features:
For more information about the A90K, please click here.
A80K 77”, 65” and 55” OLED TV features:
For more information about the A80K, please click here.
X90K 85”, 75”, 65” and 55” 4K LED TV features:
For more information about the X90K, please click here.
X85K 85”, 75”, 65”, 55”, 50” and 43” 4K LED TV features:
16 Available in 55” and above models.
X80K 75”, 65”, 55”, 50” and 43” 4K LED TV features:
For more information about the X80K, please click here.
16 Available in 55” and above models.
Pricing and availability
Pricing and retail availability in Europe will be announced at a later date.
For more information on all Sony televisions, please visit https://www.sony.co.uk/electronics/tv/t/televisions.
For more information on all Sony soundbars, please visit https://www.sony.co.uk/electronics/home-cinema/t/sound-bars.
About Sony Corporation
Sony Corporation is responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Electronics Products & Solutions business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology. For more information, please visit: https://www.sony.eu/presscentre