BRAVIA XR X95J 4K HDR Full Array LED TV

Sony makes available two new LCD TV series including flagship BRAVIA XR X95J 4K HDR Full Array TVs

24 May, 2021

Sony BRAVIA XR X95J 4K HDR Full Array LED TVs and the X85J 4K HDR LCD TVs are available in Europe with select retailers taking pre-orders now. Both models offer several Sony’s cutting-edge proprietary technologies for a stunning audio-visual experience

Sony has announced the availability of two series of its 2021 televisions – the BRAVIA XR X95J 4K HDR Full Array LED TVs and X85J 4K HDR LCD TVs are ready to pre-order now at select European retailers. The former is Sony’s current flagship BRAVIA XR 4K HDR Full Array TV and a winner of the CES 2021 Innovation Award[i], making full use of the new revolutionary Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR™, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR X95J 4K HDR LED TVs feature the exclusive BRAVIA CORE™ service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

The X95J and X85J TVs are ideal for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

Pricing and availability

The 85” and 75” BRAVIA XR X95J 4K HDR Full Array LED TVs and the 85”, 75”, 65”, 55”, 50” and 43” X85J LCD TVs are going on sale now with pre-orders opening in select countries[ii]. The 65” X95J model will be available later this year. For more information, please check your local Sony site at www.sony.eu.

BRAVIA XR X95J (85”, 75” and 65” models) 4K HDR Full Array LED TV features:

X85J (85”, 75”, 65”, 55”, 50” and 43” models) 4K LED TV features:

[i] Awarded to the 85” model.

[ii] Model availability and timing vary by country.

[iii] Consumers can enjoy movies and TV shows in Dolby Vision and Dolby Atmos from compatible streaming services such as Netflix through the TV’s native streaming apps or via a compatible streaming media player connected to the TV via HDMI. Requires HDMI® cables sold separately.

[iv] X-Anti Reflection is not available on the 65” model

[v]VRR requires firmware update.

[vi] 3-way stand only available on the 85″ and 75″ models (2-way stand on 65″ model).

[vii] Countries and availability to be confirmed.

[viii] Number and selection of titles differ by model and subject to change.

[ix] BRAVIA CORE features Pure Stream™ which offers streaming between 30 Mbps – 80 Mbps. To access Pure Stream™ at 30 Mbps, you must have a minimum internet speed of 43 Mbps. To access highest quality Pure Stream™ available at 80 Mbps you must have a minimum internet speed of 115 Mbps. BRAVIA CORE is not responsible for network restrictions or available bandwidth. Network service provider restrictions and terms may apply.

[x] Google TV integrated services are subject to terms and conditions and may change or terminate without notice.

[xi] Apple® AirPlay® 2 and HomeKit™ features will be available on FY19 models ZF9, AF9, ZG9, AG9, XG95, XG85 (85″, 75″, 65″ and 55″) / FY20 models ZH8, A9, A8, XH95, XH90 / FY21 models Z9J, A90J, A80J, X95J, X90J, X85J, X81J/X80J. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.

[xii] Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

[xiii] 2-way stand only available on models 55″ and above.

About Sony Corporation

Sony Corporation is responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net 

About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Electronics Products & Solutions business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.  For more information, please visit: https://www.sony.eu/presscentre    

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