Sony’s entry level X80K 4K TVs on sale now

Rich colours and realistic textures for picture full of lifelike detail alongside enhanced user experience

Sony Europe has announced the retail availability of its 2022 X80K 4K HDR televisions . The entry level sets come in a wide array of screen sizes and are on sale now at select retailers.

The X80K allows you to see glorious 4K pictures, rich with real world detail and texture, exclusively powered by Sony’s 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

In the audio department, designed to complement the sound quality and slimness of the TV with its unique new shape, Sony’s X-Balanced Speaker drives movies and music with clear sound.

The X80K is equipped with Google TV, which brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises them seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.[1]

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[2], which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS[3], we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%[4], which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

The X80K Sony TVs are available in Europe now. Check your local Sony site for availability, price and pre-order information at www.sony.eu.

X80K 75”, 65”, 55”, 50” and 43” 4K LED TV features:

For more information on all Sony televisions, please visit https://www.sony.co.uk/electronics/tv/t/televisions.

[1] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended).  Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google is a trademark of Google LLC.

[2] Other than video chat, other BRAVIA CAM features available via firmware update.

[3] The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size.

[4] Percentage compared to FY18. The products with 60% reduction are only available with certain models and in certain regions.

[5] Other than video chat, other BRAVIA CAM features available via firmware update.

[6] Feature requires a firmware update.

[7] Available in 55” and above models.

For more information, please contact your local PR manager or:

Piotr Papaj, Corporate Communications, Sony Europe


sign up to receive Sony Europe's press releases by email
You have successfully signed up for Sony press release emails
Invalid email
sign up to receive Sony Europe's press releases by email
You have successfully signed up for Sony press release emails
Invalid email