Sony’s new camera-automation software, app library, support and website focus on e-commerce sector

08 Dec, 2020

Sony has launched a new automation software development kit (SDK), application library and support solution. These have been created for e-commerce and business-to-business organisations to help them simplify, speed up, and standardise product photography.

The new offering enables both large e-commerce firms and the host of dedicated service providers, used by smaller sales websites, to better automate imaging, and capture everything with a single click of a mouse.

This includes still images, video and multi-camera 3D product shots at the resolution and compression needed by e-commerce websites; yet still benefit from the sensitivity and compactness of a mirrorless full-frame camera, such as Sony’s award-winning Alpha™ series.

In addition to the SDK, Sony Europe’s imaging division is also announcing a website resource ( for its B2B imaging customers, with the aim of better supporting them in the development of imaging applications. In some cases, direct access to Sony’s engineering resources can be used to create bespoke solutions for the customer or application library.

SDK targets e-commerce: multi-camera and macOS compatibility

The SDK enables virtually every facet of the camera and lens to be controlled and automated, for example the white balance, resolution, image compression, zoom, focus and video triggering.

The new upgraded SDK (version 1.03) includes several features that directly address the e-commerce sector.

Multi-camera operation has been added, allowing e-commerce firms to precisely control the triggering of all cameras, allowing products to be captured from multiple angles; and packshot shooting.

Additionally, the SDK has gained support for macOS[i] – the operating system most commonly used by product photography organisations. The SDK is also available for Windows and Linux operating systemsi.

Yasuo Baba, Director Digital Imaging, Sony Europe BV said: “This is a key part of Sony’s long-term vision. Sony’s Alpha range are the world’s most trusted mirrorless cameras, and this new move helps to back this up with the best software and the best support.

“By doing this we aim to make it easier and quicker for companies in e-commerce, and other B2B sectors, to automate every part of the image creation process.”

Compatible cameras

Sony is a market leader in mirrorless full-frame (35mm) cameras, with the company’s cameras renowned for their speed, image quality, resolution compactness and wide lens lineup.

The SDK can be used to control several cameras in the Sony Alpha range, including the ILCE-9M2, the ILCE-7RM4 and the ILCE-7SM3. It can also be used with the world’s smallest full-frame camera[ii], the new 509g[iii] ILCE-7C. A full list of compatible cameras can be seen here.

These cameras all benefit from Sony’s renowned Exmor R™ and Exmor RS™ CMOS image sensors, which give resolutions from 12 to 61 MP; as well as Sony’s BIONZTM image processing engine; and can be used with over 50 E-mount lenses.

Further details can be found at:


Trademarks and registered trademarks are the property of their respective owners.

For more information, please contact:

Rob Ashwell, Publitek

[i]SDK version 1.03 is compatible with macOS 10.14, 10.15; Windows 8.1, 10; Linux 64bit (ARMv8), and 32bit (ARMv7).

[ii] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey

[iii] With battery and memory card included

About Sony Corporation

Sony Corporation is responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: 

About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Electronics Products & Solutions business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.  For more information, please visit:    

sign up to receive Sony Europe's press releases by email
You have successfully signed up for Sony press release emails
Invalid email