Sony Corporation (“Sony”) announced on April 2nd the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.
Through this fund, Sony is providing support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.
The main support initiatives Sony has carried out using this fund to date are outlined below.
Sony is providing support for medical workers and others on the frontline of response efforts to the virus while working with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.
In the area of education, where children are losing education opportunities as a result of lockdowns and school closures, Sony is exploring ways to leverage its technologies to support educational activities and cooperate with educators to implement these measures.
Creative Community (including Games, Music, Pictures)
Together with its group companies engaged in the entertainment industry, Sony is seeking ways to support creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.
Fundraising and donation matching with Sony employees around the world
Sony carried out fundraising activities for employees at Sony Group businesses around the world in April and May. Thanks to the extensive voluntary participation of countless global employees, the total amount raised (including donation matching efforts provided for by the fund) was around 1.4 million US dollars. These funds will be donated to various global organizations to support frontline workers fighting the spread of the virus, people and regions affected by poverty, and the children who represent our future.
Furthermore, support activities in each region are expanding, and Sony Group companies based in the U.S. donated a total of 1.5 million US dollars to government-related support funds and education-related initiatives.
As a “creative entertainment company with a solid foundation of technology”, Sony strives to be engaged in a wide range of relief activities together with its partners and stakeholders to contribute to filling the world with emotion.
*1：Imaging analysis is believed to be of important significance in COVID-19 diagnosis, together with clinical data such as PCR tests and other clinical examinations. This service enables chest CT scan images of suspected COVID-19 patients to be remotely diagnosed by expert radiologists.
*2：KOOV is an educational robotics programming kit the cultivates learning and creativity through using blocks to freely create “shapes” and then give them various movements through programming. With the concept that each person can create their own unique “shape,” this teaching tool has been released globally in the US and China in addition to Japan. Read more about KOOV here (https://www.koov.io/teaser).
Read more about the “Sony Global Relief Fund for COVID-19” here.
About Sony Corporation
Sony Corporation is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications.
For more information, visit: www.sony.net
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.
For more information, visit: www.sony.eu/presscentre