News

Bravia core UI image
New BRAVIA CORE features
BRAVIA CORE – Sony’s exclusive movie app – provides BRAVIA XR TV owners with the highest streaming picture quality and the largest collection of IMAX Enhanced movies
01 Sep, 2022
BRAVIA CORE offers a vast selection of some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment – all included with Sony’s BRAVIA XR TVs. Buying and renting movies will now be available for more opportunity to experience content in the highest streaming picture quality of Pure Stream™.
Z9K TV
Z9K TV soon available
New Z9K 8K Mini LED TV from Sony soon available
26 Jul, 2022
Sony has announced the European availability window for its BRAVIA XR MASTER Series Z9K 8K Mini LED televisions, with select countries taking pre-orders soon.
Bravia A90K
BRAVIA models on preorder
Sony’s new BRAVIA XR Master Series A90K and BRAVIA XR A75K OLED TVs are available to pre-order in Europe
24 May, 2022
Sony has announced the UK pricing and availability for two new TV series: BRAVIA XR MASTER SERIES A90K and BRAVIA XR A75K 4K HDR OLED TVs. Both are available to pre-order in the UK and other European territories.
BRAVIA XR A95K QD-OLED 4K HDR TV
Pre-orders for Sony's A95K TV
Sony’s new 2022 TVs, including high-end QD-OLED A95K and X95K 4K Mini LED, available to pre-order in Europe
11 Apr, 2022
Sony has announced the European launch timing for the majority of its 2022 BRAVIA XR televisions, including the BRAVIA XR MASTER Series A95K 4K HDR OLED and the BRAVIA XR X95K 4K Mini LED. Several of the TVs are available to pre-order now in selected countries.
BRAVIA XR 2022 line-up
Sony's new 2022 TVs
Sony introduces 2022 BRAVIA XR TV line-up, featuring XR Backlight Master Drive for Mini LED and XR Triluminos Max for new OLED
04 Jan, 2022
Sony Europe B.V. today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED, and X90K 4K LED.
BRAVIA XR X90J and PlayStation 5
€100 worth of gaming
Sony offers out €100 PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
07 Oct, 2021
Sony Europe B.V. is rolling out a customer promotion in partnership with Sony Interactive Entertainment (SIE) in twenty European countries with eligible purchasers of the world’s first cognitive intelligence BRAVIA XR TVs being able to claim PlayStation™Store digital codes worth €100 (or an equivalent in the local currency.) The offer applies to all purchases made at the participating retailers during the promotional period.
65" BRAVIA XR X95J TV and PlayStation 5
Perfect for PS5 BRAVIA XR
Sony introduces ‘Perfect for PlayStation®5’ for BRAVIA XR™ TVs
07 Oct, 2021
BRAVIA XR TVs to officially become ‘Perfect for PlayStation®5’ with brand-new exclusive PS5™ features to create the ultimate next generation console experience.
65" BRAVIA XR X95J 4K HDR Full Array LED TV
65" X95J TV pre-orders start
Pre-orders start for Sony’s flagship BRAVIA XR X95J 4K HDR Full Array TVs in 65”
02 Aug, 2021
Sony’s 65” BRAVIA XR X95J 4K HDR Full Array LED TVs and the X85J 4K HDR LCD TVs are available in Europe to pre-order now.
2021 Sony BRAVIA XR line-up
BRAVIA XR promotion
Sony hands out PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
01 Jun, 2021
Eligible purchasers of the latest BRAVIA XR TVs in seven European countries are offered complimentary £50/€50 PlayStation™Store digital codes
BRAVIA XR X95J 4K HDR Full Array LED TV
Two new TV models available
Sony makes available two new LCD TV series including flagship BRAVIA XR X95J 4K HDR Full Array TVs
24 May, 2021
Sony BRAVIA XR X95J 4K HDR Full Array LED TVs and the X85J 4K HDR LCD TVs are available in Europe with select retailers taking pre-orders now. Both models offer several Sony’s cutting-edge proprietary technologies for a stunning audio-visual experience.
83" MASTER Series BRAVIA XR A90J 4K HDR OLED TV
Sony launches new large TVs
Sony launches several BRAVIA TV models in large screen sizes
10 May, 2021
Sony has announced the availability window in Europe for a variation of its latest BRAVIA TV models in large screen sizes – including the flagship BRAVIA XR MASTER Series A90J 4K HRD OLED TV in 83”.
85" MASTER Series BRAVIA XR Z9J 8K HDR Full Array LED TV
Press Release
Pre-orders start in Europe for Sony BRAVIA XR MASTER Series Z9J 8K Full Array LED TV
30 Apr, 2021
Sony announced the launch of pre-orders for the BRAVIA XR MASTER Series Z9 8KJ Full Array LED TV, which takes visual entertainment to the next level with immersive 8K and the revolutionary Cognitive Processor XR.
85 inch Z9J 8K HDR television in a spacious living room
Z9J pre-orders kicking off
Pre-orders start in Europe for Sony BRAVIA XR MASTER Series Z9J 8K Full Array LED TV
27 Apr, 2021
Sony’s BRAVIA XR Z9J 8K HDR Full Array LED TVs are available for pre-order now in select European countries. These advanced TV sets are a part of the BRAVIA XR range and boast the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear. Bearing the MASTER Series label, the Z9J TVs meet the strict criteria of Sony’s top engineers and make beautiful images a reality.
red screen tv
Press Release
Sony opens pre-orders in Europe for BRAVIA XR X90J Full Array LED TV with cognitive intelligence
06 Apr, 2021
Pre-orders have begun for Sony’s BRAVIA XR X90J Full Array LED TV, which delivers singular picture and sound quality thanks to its revolutionary Cognitive Processor XR.
Bravia Core Screen
Press Release
BRAVIA CORE brings the best film entertainment to Sony BRAVIA XR TVs
06 Apr, 2021
BRAVIA CORE offers a vast selection of some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment – all included with BRAVIA XR TVs.
Sony TV Blue Screen
Press Release
Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe
08 Mar, 2021
Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs.
65" BRAVIA XR MASTER Series A90J 4K HDR OLED TV
Press Release
World’s first cognitive intelligence TV, Sony BRAVIA XR A90J, to go on sale in Europe in March
01 Mar, 2021
Sony has announced the European launch window for its innovative BRAVIA XR MASTER Series A90J 4K HDR OLED televisions.

Images

sign up to receive Sony Europe's press releases by email
You have successfully signed up for Sony press release emails
Done!
Invalid email