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About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology &amp; Services business for consumer and professional markets, as well as Imaging &amp; Sensing Solutions business across Europe. From R&amp;D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. For more information, visit: www.sony.eu/presscentreAbout Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology &amp; Services (ET&amp;S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.For more information, visit: www.sony.net * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

Sony Europe

About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment...

Access news on high-quality products and business-focused solutions from Sony and the technology behind them. Get in touch with Sony Europe's press team.

Press Centre - Sony Europe

Consumer Lead, Digital Imaging, Mobile, Senior PR, Social & Influencer Manager

English

English (Global)

Claire Laverick

Sony

Personal Entertainment (Audio & Gaming), Senior PR & Influencer Manager

Stephanie Hayward

Home Entertainment PR & Influencer Manager (Maternity Cover)

French

French (France)

Polish

Jovana Vucetic

Professional Display & Solutions, Media Solutions PR Manager

Annabel Zammit

Piotr Papaj

#0082db

Data Protection Authority

66.8-megapixel full-frame mirrorless interchangeable-lens camera offering the highest resolution and continuous shooting performance in the Alpha™ series[1]

Sony Accelerates High-Resolution Photography with the Alpha 7R VI

Sony today introduces the Alpha 7R VI, the sixth generation of its celebrated Alpha 7R series. Built on the series’ legacy of leading resolution, this full-frame mirrorless camera pairs an approximately 66.8 effective megapixel back-illuminated fully-stacked Exmor RS™ CMOS sensor with the new BIONZ XR2™ engine. The result: exceptional resolution, accurate colour, and reliable performance across subjects ranging from people in motion, to wildlife, to expansive landscapes.

Super-telephoto zoom with constant F4.5 aperture, autofocus up to 3x faster1,2, and outstanding mobility

Sony Unveils the FE 100-400mm F4.5 GM OSS G Master™

Sony introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame Alpha™ E-mount cameras. Covering a 100-400 mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

Sony today announces the launch of its latest flagship smartphone 'Xperia 1 VIII'. Featuring the new AI Camera Assistant powered by Xperia Intelligence, which leverages AI technology to enhance photography by suggesting helpful camera settings such as colour tones, lens selection, and bokeh effects which are optimized depending on the scene and subject. The new telephoto camera is equipped with a 1/1.56-inch image sensor, approximately four times larger than that used in the Xperia 1 VII, enabling improved delicate and highly detailed shots of distant subjects. All three of its cameras (16mm / 24mm / 70mm)iii deliver low-light performance comparable to that of a full-frame sensor in terms of noise reduction and dynamic rangeiv ,allowing for clear imaging even in dark environmentsv.

Sony Announces the Launch of Xperia 1 VIII with Newly Integrated AI for Better Photos Every Time 

Sony today announces the launch of its latest flagship smartphone 'Xperia 1 VIII'. Featuring the new AI Camera Assistant powered by Xperia...

Equipped with an evolved cooling algorithm and the newly developed "Adaptive Hold Design" neckband for a secure fit

Sony launches flagship "REON POCKET PRO Plus" Wearable Thermo Device kit with series-leading cooling and enhanced stability

Sony today announces the launch of the REON POCKET PRO Plus, the new flagship model in its wearable thermo device series. Available from 12 May, this kit features the newly developed "Adaptive Hold Design" dedicated neckband and improved cooling efficiency, offering a personalised thermal experience that adapts to the user's environment and movement.

Weybridge,UK, 5th May 2026 – Sony has today announced its integration with Playipp, highlighting them as one of Sony's esteemed content management system (CMS) partners. This technical collaboration brings together Playipp's innovative digital signage solutions with Sony's cutting-edge BRAVIA Professional Displays, creating a seamless and user-friendly experience for businesses, to enhance communication set ups. The integration is designed to simplify the deployment and management of digital signage, making it easy for users to create and manage content across multiple displays.

Sony integrates with Playipp for simple plug and play corporate Digital Signage Solutions

Weybridge,UK, 5th May 2026 – Sony has today announced its integration with Playipp, highlighting them as one of Sony's esteemed content management...

The Sony Future Filmmaker Awards have today revealed the shortlist for the 2026 edition. Spanning five categories — Fiction, Non-Fiction, Animation, Student, and Future Format — the filmmakers have been chosen to join an exclusive program of interactive sessions and masterclasses at Sony Pictures Studios in Culver City from June 8-11, culminating in a gala ceremony on June 11 where the category winners will be announced.

Sony Future Filmmaker Awards: 2026 Shortlist Announced

The Sony Future Filmmaker Awards have today revealed the shortlist for the 2026 edition. Spanning five categories — Fiction, Non-Fiction...

Crossing is to lead the company’s strategic expansion as Hawk-Eye celebrates its 25th anniversary

Hawk-Eye Innovations Appoints Ben Crossing as Chief Executive Officer

BASINGSTOKE, UNITED KINGDOM –– April 27, 2026 –– Hawk-Eye Innovations, a Sony group company, is pleased to announce the appointment of Ben Crossing as its new Chief Executive Officer.

Sony is proud to announce its partnership with the VALORANT Champions Tour (VCT) EMEA for the 2026 season, which sees the INZONE H9 II as the Official Headset of the competition.

Sony Partners with VCT EMEA 2026, Providing INZONE H9 II as Official Headset

Sony is proud to announce its partnership with the VALORANT Champions Tour (VCT) EMEA for the 2026 season, which sees the INZONE H9 II as the...

Sony Wins Four Prestigious TIPA Awards for Imaging Excellence 

Sony is proud to announce that it has been recognised with four honours at this year’s TIPA World Awards, underscoring its continued leadership in imaging innovation across cameras and lenses.

LONDON, 16 APRIL 2026 – The Sony World Photography Awards announced today the 2026 overall winners at a gala ceremony in London, bringing together leading figures in the contemporary photography world to honour this year's winners and their achievements.

Sony World Photography Awards 2026: Overall Winners Announced

LONDON, 16 APRIL 2026 – The Sony World Photography Awards announced today the 2026 overall winners at a gala ceremony in London, bringing together...