Weybridge, United Kingdom, 25^th March 2025: Darmstadt-based digital agency baermedia has decided to utilise Sony's experience and technological expertise to complete its digital signage project for premium tyre manufacturer Bridgestone, equipping local tyre dealers and service outlets with 43-inch BRAVIA 4K displays from the BZ30L series. With its display installations, Bridgestone is creating a visual anchor in tyre shops to promote brand messages and product information directly to customers at these dealers and outlets. The 43-inch BZ30L displays form the core of a simple, customisable and smoothly functioning digital signage system. 

Convenient, efficient, intelligent - with customised CMS 

The BRAVIA displays offer flexible connection options and can be used with a wide variety of content formats - be it classic presentations from a USB stick or centrally controlled, wirelessly transmitted content directly to the display. The 50 BRAVIA BZ30L displays required by Bridgestone to strengthen brand presence utilise the content management system (CMS) from digital signage specialist SalesTV. Using an app preconfigured on the displays, baermedia, Bridgestone and the dealers themselves can upload, manage and monitor the content centrally and decentrally. In addition, Sony and SalesTV have worked closely together to develop a virtual remote control that allows the displays to be operated even more seamlessly and effortlessly. The result is an extremely effective and cost-saving solution. 

Simple solutions for complex display requirements 

The BRAVIA BZ30L series is available in screen sizes from 43 to 98 inches and offers a screen brightness of 440 nit. Advanced image processing technologies from Sony ensure that content is shown to its best advantage. The extra wide viewing angle of the panel ensures that you can enjoy bright and clear images from any position in the room. BRAVIA Pro mode enables the displays to be customised to the exact requirements of corporate or retail environments. Input or remote-control functions can be deactivated, switch-on and switch-off times scheduled, labelling removed and buttons locked to prevent misuse or tampering in public areas. ​ 

Simple - seamless - remote-controlled 

"The installation of the Bridgestone displays are very unique for individual specialist retail outlets," says Paula Bernd, Project Management & Customer Consultancy at baermedia GmbH & Co KG. "The display mounts, with their solid concrete look, are also highly flexible and surprisingly light in design. The slim and minimalist 43-inch displays from the BZ30L series are the ideal choice. They are flexible in terms of installation and, thanks to the system-on-chip technology, can be easily and seamlessly used via remote-controlled content management systems." ​ 

"The 50 professional BRAVIA 43BZ30L 4K displays fit seamlessly into these outlets and dealers and give the brand communication for Bridgestone premium tyres a real profile," says Thorsten Prsybyl, European Retail Sales Manager at Sony Europe. "They capture the interest of customers in the tyre trade and focus attention on captivating customer communication with eye-catching product and brand information from Bridgestone - and in outstanding image quality." 

Signage made easy - optionally also without CMS 

It has never been easier to inform and guide visitors with digital signage in retail shops and corporate environments. With built-in support for HTML5, the BRAVIA BZ30L makes it easy to display interactive content without the need for a dedicated set-top box, media player or PC. The integrated BRAVIA Signage Free software (BSF) automatically plays HTML content, videos and photos when a USB stick is inserted into the BRAVIA. 

For more information visit pro.sony. 

About Sony  

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) division. Our mission is: "To shape the future of entertainment through the power of technology - together with creators." We want to continue to bring 'Kando' to people around the world. 'Kando' is Japanese and roughly translates to the feeling of awe and emotion one feels when experiencing something beautiful and amazing for the first time. 

About Sony Professional Displays and Solutions 

Sony Professional Displays & Solutions is part of Sony Corporation and helps customers realise their visions by unleashing the incredible power of images. With a winning combination of innovative technology and long-standing expertise, Sony works with businesses of all sizes and educational institutions to deliver transformative customer solutions. With over 40 years of experience and a trusted network of established technology partners, Sony's broad portfolio of knowledge, products and services adds real value to organisations, informing, educating and inspiring their customers. 

About baermedia 

The digital agency baermedia was founded in 2006 by Bernhard Baer, who is one of the pioneers of digital signage and interactive solutions with over 20 years of industry experience. Today, a broad-based team works together on creative and unseen digital experiences. Across sectors and channels for retail, services and industry.​ baermedia understands the challenges of digital transformation and offers comprehensive concepts for successful communication that connects people and brands. On the web, as an app, at the POS and at trade fairs and events.