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Sony announces the new LinkBuds S “Earth Blue” model, Sony’s smallest and lightest noise cancelling truly wireless headphones made from plastic water dispensers

The new LinkBuds S Earth Blue
• The new LinkBuds S "Earth Blue" model uses recycled resin material generated from plastic water coolers. • The amount of $2 USD of the sales price of each LinkBuds S will be donated to marine conservation activities. • Multipoint Bluetooth® connection is also being brought to the LinkBuds series and the WF-1000XM4 headphones via a software update to enable simultaneous connection of two devices with seamless switching between them.
INZONE and EXCEL key visual - purple crystal on a black background

Esports organisation EXCEL ESPORTS announces Sony’s INZONE gaming gear brand as official Audio and Display Partner

INZONE and EXCEL partnership
British competitive gaming culture brand EXCEL ESPORTS is pleased to announce Sony’s INZONE gaming gear brand as its Official Audio and Display Partner. Established earlier this year, INZONE is Sony’s new gaming brand that sharpens the senses and maximises gaming ability of its users.
Alpha 7RV

Sony’s New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

Sony’s New Alpha 7RV Camera
New Artificial Intelligence (AI) Processing Unit Combined with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body
Bravia core UI image

BRAVIA CORE – Sony’s exclusive movie app – provides BRAVIA XR TV owners with the highest streaming picture quality and the largest collection of IMAX Enhanced movies

New BRAVIA CORE features
BRAVIA CORE offers a vast selection of some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment – all included with Sony’s BRAVIA XR TVs. Buying and renting movies will now be available for more opportunity to experience content in the highest streaming picture quality of Pure Stream™.
BRAVIA XR A95K QD-OLED 4K HDR TV

Sony’s new 2022 TVs, including high-end QD-OLED A95K and X95K 4K Mini LED, available to pre-order in Europe

Pre-orders for Sony's A95K TV
Sony has announced the European launch timing for the majority of its 2022 BRAVIA XR televisions, including the BRAVIA XR MASTER Series A95K 4K HDR OLED and the BRAVIA XR X95K 4K Mini LED. Several of the TVs are available to pre-order now in selected countries.
FE 70-200mm F2.8 GM OSS II

Sony Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

New GM lens
Sony’s Newest G Master Lens Features Superb Resolution and Bokeh with Next-generation AF Performance in the World’s Lightest Large-aperture Telephoto Zoom Lens.
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