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About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology &amp; Services business for consumer and professional markets, as well as Imaging &amp; Sensing Solutions business across Europe. From R&amp;D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. For more information, visit: www.sony.eu/presscentreAbout Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology &amp; Services (ET&amp;S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.For more information, visit: www.sony.net * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

Sony Europe

About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment...

Access news on high-quality products and business-focused solutions from Sony and the technology behind them. Get in touch with Sony Europe's press team.

Press Centre - Sony Europe

Consumer Lead, Digital Imaging, Mobile, Senior PR, Social & Influencer Manager

English

English (Global)

Claire Laverick

Sony

Personal Entertainment (Audio & Gaming), Senior PR & Influencer Manager

Stephanie Hayward

Home Entertainment PR & Influencer Manager (Maternity Cover)

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French (France)

Polish

Jovana Vucetic

Professional Display & Solutions, Media Solutions PR Manager

Annabel Zammit

Piotr Papaj

Please note, only media enquiries will be responded to.

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Offering Excellent Control for Handheld Shooting and High Imaging Performance

Sony Announces New 400 mm and 600 mm G Master™ Super-Telephoto Prime Lenses, the World’s Lightest Lenses in Their Class

September 15th, 2026 - Sony today announced two new G Master™ super telephoto prime lenses for the Alpha™ full-frame E-mount system, the FE 400MM F4.5 GM OSS with a focal length of 400 mm and the FE 600MM F6.3 GM OSS with a focal length of 600 mm, both are the world’s lightest*1 lenses in their respective categories.

The Sony World Photography Awards announce today the jury and London exhibition dates for the landmark 20th edition.

Sony World Photography Awards: 2027 Jury and Exhibition Announced 

TOKYO, September 9, 2026 – As an Official Global Partner of the inaugural World Athletics Ultimate Championship, which will take place in Budapest, Hungary, from September 11th to 13th, Sony Corporation (Sony) will elevate and deliver the entertainment value of the sport to audiences around the world, through the power of technology.

Sony Enhances the World Athletics Ultimate Championship Experience through a Range of Technologies as an Official Global Partner

TOKYO, September 9, 2026 – As an Official Global Partner of the inaugural World Athletics Ultimate Championship, which will take place in...

As an Official Global Partner of the Championship, Sony Unlocks New Storytelling Experiences for Athletics Fans Worldwide Through Advanced Broadcast Technologies

Sony and World Athletics Bring Broadcast Innovation to Life at Inaugural World Athletics Ultimate Championship

TOKYO, September 9, 2026 – Sony Corporation (Sony) and World Athletics are joining forces to introduce new broadcast innovations for the inaugural World Athletics Ultimate Championship, in Budapest, Hungary, on 11-13 September. Sony will serve as an official global partner of the World Athletics Ultimate Championship providing its proprietary optical tracking technology to create a new visualization of sprint finishes, as a proof of concept at the championship.

Streamlining video production workflows with intuitive operation and versatile shooting support functions, from small-scale productions to professional sets

Sony Launches New Controllers Integrating Camera Control and Monitoring for Cinema Line

September 8th, 2026 - Sony today announced the launch of two new external controllers integrating camera control and monitoring, the “DP7” and “DP5,” designed for use with Sony’s Cinema Line range of cameras for video production. At the time of release, they will be compatible with the FX5, FX3, FX2, and FX30*1.

Compact, lightweight lens delivers fisheye perspectives from circular to diagonal with high resolution across the zoom range

Sony Introduces Its First Fisheye Zoom G Lens

September 8, 2026 - Sony introduces the FE 8-14mm F3.5 Fisheye G (SEL814G), the company’s first fisheye zoom G Lens™ for full-frame Alpha™ E-mount cameras.

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range 

Sony Launches ‘FE 100-400MM F5.6-8 OSS’, The Perfect Super-Telephoto Zoom Lens for Hobbyists  

Sony introduces ‘FE 100-400MM F5.6-8 OSS’, a super-telephoto 100 mm – 400 mm zoom lens for 35mm full-frame Alpha™ E-mount cameras, a lens you can easily carry to get closer to the moments you can’t reach. Despite its super-telephoto capabilities shooting up to 400mm, this new lens is compact and lightweight, weighing just 654 g (approx.). Excellent image quality is realized across the entire zoom range thanks to the latest optical design incorporating two ED (Extra-low Dispersion) glass elements and two aspherical elements. The lens also features fast, precise AF (autofocus) performance to help capture moving subjects such as birds, sports, trains and aircraft, and built-in optical image stabilisation supports handheld shooting in the super-telephoto range.

New Dedicated Viewfinder and XLR Handle Unit Also Available 

Sony Launches the “FX5,” a Cinema Line Camera with a Newly Developed Image Sensor, Open Gate Recording Formats, Internal RAW Recording and Enhanced Operability 

July 22, 2026 - Sony introduces the “FX5,” a new full-frame camera in its Cinema Line series. The camera is equipped with a newly developed fully-stacked CMOS image sensor and further enhances sensitivity performance[1] through 15+ stops of dynamic range, a Dual Gain Shooting[2] mode, and three base ISO settings. For the first time in the Cinema Line FX series, it supports Open Gate shooting as well as in-camera recording in X-OCN, Sony’s proprietary RAW format. The camera is capable of shooting in 5K at up to 60 frames per second, in 4K up to 120 frames per second and in FHD up to 240 frame per second. These features bring together the Cinema Line look[3] and operability designed to meet the needs of production environments in a compact, highly portable body. This release will also include two new optional accessories: a detachable OLED viewfinder and an XLR Handle that enables recording in-camera at up to 96 kHz, 32-bit float. The camera system incorporates expertise that Sony has cultivated through the development of Cinema Line cameras, which have earned high praise from cinematographers and video creators around the world.

JULY 15, 2026 — The 2027 edition of the Sony Future Filmmaker Awards is open for submissions and free for all to enter on sonyfuturefilmmakerawards.com.

Sony Future Filmmaker Awards 2027 Competition Launch 

JULY 15, 2026 — The 2027 edition of the Sony Future Filmmaker Awards is open for submissions and free for all to enter on ...

Digital Imaging

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