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About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology &amp; Services business for consumer and professional markets, as well as Imaging &amp; Sensing Solutions business across Europe. From R&amp;D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. For more information, visit: www.sony.eu/presscentreAbout Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology &amp; Services (ET&amp;S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.For more information, visit: www.sony.net * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

Sony Europe

About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment...

Access news on high-quality products and business-focused solutions from Sony and the technology behind them. Get in touch with Sony Europe's press team.

Press Centre - Sony Europe

Consumer Lead, Digital Imaging, Mobile, Senior PR, Social & Influencer Manager

English

English (Global)

Claire Laverick

Sony

Personal Entertainment (Audio & Gaming), Senior PR & Influencer Manager

Stephanie Hayward

Home Entertainment PR & Influencer Manager (Maternity Cover)

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French (France)

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Jovana Vucetic

Professional Display & Solutions, Media Solutions PR Manager

Annabel Zammit

Piotr Papaj

Please note, only media enquiries will be responded to.

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Sony’s latest 10 Series smartphone combines a brighter display, enhanced stereo speakers and up to two days of battery life with a new launch offer starting today featuring the newly announced WH-CH530 headphones

Xperia 10 VIII Launch Offer Opens with Free Pair of Newly Announced WH-CH530 Headphones

8 September 2026 — Sony is giving customers an extra reason to order its new Xperia 10 VIII, with a free pair of WH-CH530 wireless headphones included as part of the launch offer, worth £49.99/€59.99.

Brighter Display, Enhanced Stereo Speakers and Quick Access to Payment and Reward Apps

Sony Launches Xperia 10 VIII with a Focus on Improving Everyday Ease of Use 

Sony is introducing Xperia 10 VIII, a 10 Series smartphone designed with ease of use in mind. Key product features include a screen that is approximately 50% brighter than the previous model*1 for improved visibility even outdoors, enhanced stereo speakers that deliver clearer and more powerful sound with improved overall volume and stronger bass, and quick access to payment and rewards services with “Rewards & Pay” menu”, which enables quick access to frequently used payment and rewards apps by a quick double press of the power button.

Sony today announces the launch of its latest flagship smartphone 'Xperia 1 VIII'. Featuring the new AI Camera Assistant powered by Xperia Intelligence, which leverages AI technology to enhance photography by suggesting helpful camera settings such as colour tones, lens selection, and bokeh effects which are optimized depending on the scene and subject. The new telephoto camera is equipped with a 1/1.56-inch image sensor, approximately four times larger than that used in the Xperia 1 VII, enabling improved delicate and highly detailed shots of distant subjects. All three of its cameras (16mm / 24mm / 70mm)iii deliver low-light performance comparable to that of a full-frame sensor in terms of noise reduction and dynamic rangeiv ,allowing for clear imaging even in dark environmentsv.

Sony Announces the Launch of Xperia 1 VIII with Newly Integrated AI for Better Photos Every Time 

Sony today announces the launch of its latest flagship smartphone 'Xperia 1 VIII'. Featuring the new AI Camera Assistant powered by Xperia...

12th September 2025, Today Sony announces the redefined 10 series smartphone '10 VII', its refreshed, elegant and sophisticated design brings together a host of upgraded features*1. The new dedicated camera ‘shutter button’ instantly launches the camera and enables simultaneous shooting for an enhanced camera experience, the expanded display*1 and improved Front-facing speakers provide immersive entertainment, and the battery life lasts for approximately two days*2, allowing you to enjoy entertainment for days. Additionally, by extending and enhancing the duration of security updates and the warranty period for OS version upgrades compared to previous models, users can enjoy long-term use with peace of mind. Xperia 10 VII comes with Circle to Search with Google *3, and Google Gemini*4.

Sony Reimagines its 10 Series with Xperia 10 VII 

12th September 2025, Today Sony announces the redefined 10 series smartphone '10 VII', its refreshed, elegant and sophisticated design brings...

Capture smooth, steady videos - even when you're not looking at the screen

Sony Introduces its Latest Flagship Smartphone Xperia 1 VII

May 13th 2025, Sony today announced its flagship smartphone Xperia 1 VII, designed in collaboration with the engineers of its 'α™ (Alpha™)’ digital cameras, 'Walkman®' portable audio players and 'BRAVIA™’ televisions, and incorporating cutting-edge technologies found in these iconic dedicated Sony devices. AI technologies cultivated in these various fields are included that have been optimised for Xperia™ as 'Xperia Intelligence', these enhance the experience of its camera capabilities, audio, and viewing. For example, Xperia 1 VII offers a totally new camera experience for smartphones, new features named 'AI Camerawork’ and ‘Auto Framing’ allow you to capture stable and framed composition videos even when you take your eyes off the shooting screen.

Sony’s Xperia 1 VI is now available in striking red hue ‘scarlet’ 

Stand out with scarlet

Sony is excited to announce its flagship smartphone is now available in ‘scarlet’, a striking new red colour hue. The new ‘scarlet’ Xperia 1 VI contains all the latest cutting-edge technologies that are found in the current colour palette offering to deliver an unparalleled user experience, but its sleek aesthetic is enhanced and refined further by the luxury matte finish in stunning scarlet.

Perfect your pics in Google Photos with AI-powered editing tools like Magic Editor, Magic Eraser, Photo Unblur, and more. Sony is pleased to announce that owners of the Xperia 1, 5 and 10 series are now able to access these features using the Google Photos app. Available features are:

AI-powered editing with Google Photos is now available on Xperia

Perfect your pics in Google Photos with AI-powered editing tools like Magic Editor, Magic Eraser, Photo Unblur, and more. Sony is pleased to...

Sony is proud to announce that its quality and innovation has once again been recognised and celebrated at the prestigious Expert Imaging and Sound Association Awards (EISA) 2024. Sony won a total of seven awards, demonstrating our commitment to innovation and product excellence that enhance our customers’ experience, examples include camera of the year for the Alpha 9 III, and the creator smartphone award for the Sony Xperia 1 VI.

Sony celebrates seven wins at 2024 EISA Awards, with standout winners such as Camera of the Year for Alpha 9 III and Creator Smartphone of the Year for Xperia 1 VI

Sony is proud to announce that its quality and innovation has once again been recognised and celebrated at the prestigious Expert Imaging and...

Featuring front stereo speakers with enhanced dynamic range for a more immersive entertainment experience 

Sony introduces a stamina specialist smartphone: Xperia 10 VI with long-lasting 2 days battery life  

Sony today revealed the new mid-range Xperia 10 VI smartphone. Equipped with a large-capacity battery capable of two-day usei and featuring a lightweight body, it is designed for both comfort and easy operation with one hand. It boasts a water-resistant display, using Corning® Gorilla® Glass Victus® for long-lasting use and durability. Thanks to advances in chipset performance and optimisation of battery power, continuous video playback timeii has been extended by approximately 10% compared to the previous modeliii. Furthermore, the Xperia 10 VI is equipped with a new "Video Creator" app that allows you to easily edit and shoot content to create videos quickly. The front stereo speakers have been improved compared to the previous model with increased volume capacity and wider dynamic range, providing improved bass and treble performance for clearer sound.

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