Sony is introducing Xperia 10 VIII, a 10 Series smartphone designed with ease of use in mind. Key product features include a screen that is approximately 50% brighter than the previous model^*1 for improved visibility even outdoors, enhanced stereo speakers that deliver clearer and more powerful sound with improved overall volume and stronger bass, and quick access to payment and rewards services with “Rewards & Pay” menu”, which enables quick access to frequently used payment and rewards apps by a quick double press of the power button.

The device also offers up to two days of battery life^*2, a long-life battery design so you can keep your Xperia for even longer, and lightweight everyday usability.

Pricing and Availability:

Xperia 10 VIII will be available to purchase in a choice of three colours: Frozen White, Frosted Gray and Misty Lilac for €599/£549 and a launch offer will be available from mid to late ​ September 2026*Pricing, launch offers and availability may vary by country and region, please check your local Sony website for more information.

Key Product Features in Detail

Brighter Display for Improved Outdoor Visibility

The display is approximately 50% brighter than the previous model^*1, helping users view the screen more easily outdoors. The device also automatically adjusts colours according to ambient brightness, supporting clear viewing and comfortable operation in everyday situations such as using maps outside during the day.

An upgraded speaker system and revised tuning of the front stereo speakers deliver improved volume and sound quality. The overall volume is approximately 15% higher than the previous model^*1, with the bass more than 30% stronger, enabling users to enjoy videos and music with clearer, more powerful sound.

By pressing the power button twice, users can quickly launch frequently used apps such as payment and retail reward schemes. This one-handed shortcut helps make everyday transactions smoother, especially when you are in a hurry.

A large-capacity battery provides up to two days of use^*2, while the long-life battery design helps maintain performance even after four years^*3. The device also combines 8GB RAM with up to 6GB of virtual RAM for faster and smoother switching between apps.

Based on the design concept of a translucent layer, the rear panel uses a transparent material with a matte clear coating. The result is a lightweight look and a simple, refined finish for everyday use with three colours, Frozen White, Frosted Grey and Misty Lilac.

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The optional style cover for Xperia 10 VIII includes a built-in stand that supports both portrait and landscape positioning for comfortable video viewing. It is designed to let the natural beauty of your smartphone shine through.

The Xperia VIII product video can be viewed here: Xperia

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** Notes to editor: **

*1 Xperia 10 VII

*2 Based on tests assuming 360 minutes of daily use (1080 minutes of standby time) for internet browsing, video viewing, gaming, and other functions, based on the standard battery usage profile of Xperia users, indicating that the battery will last for 48 hours. Actual battery life varies depending on usage conditions and environment.

*3 Based on simulations of repeated charging and discharging with the same type of battery (in the case of USB charging). Battery life varies depending on usage conditions.

* “Sony” and “Xperia”, as well as the product names, service names and logos used in this press release, are registered trademarks or trademarks of Sony Group Corporation or its affiliates. Other product names, service names, company names and logos are trademarks, registered trademarks or trade names of their respective owners.

* Images in this release may be removed from publication without prior notice for rights-related reasons.