Sony announced a limited edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Store channels, the special collection combines Sony’s WH-1000XM6 Wireless Noise Cancelling headphones with exclusive Hello Kitty collaboration merchandise.

Each collaboration model includes exclusive Hello Kitty merchandise designed exclusively for Sony Store customers.

This collaboration package includes WH-1000XM6 Sand Pink, along with a Sony Store exclusive original Hello Kitty pouch (carrying case) for storing your device and personal belongings, and a Hello Kitty tote bag for everyday use.

The design incorporates Hello Kitty’s charming world into Sony’s signature premium and simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while listening to music but also when carrying the product throughout their day.

Sales will begin on 27^th October 2026 and will be available through Sony Store online.

Key Features of WH-1000XM6

​

¹ As of June 1, 2026. Ambient noise reduction according to research by Sony Corporation, measured using IEC-compliant guidelines for the top 10 brands (by market share) of headband-style of wireless noise-cancelling headphones market.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: https://www.sony.co.jp/en/ ​　

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.