BASINGSTOKE, UNITED KINGDOM and WARSAW, POLAND –– July 20, 2026 –– Hawk-Eye Innovations, a Sony Group company, has officially announced a multi-year partnership with Ekstraklasa and Live Park to implement some of its key football technologies across Poland’s premier football division.

During the upcoming 2026/27 season, in late autumn, the league will introduce a comprehensive suite of performance, officiating, and broadcast enhancement tools, designed to reinforce Polish top flight football to the forefront of sports innovation.

“Continued technological development has long been one of Ekstraklasa’s strategic priorities, consistently pursued across multiple areas of our operations for years. However, the pace of innovation in this field is accelerating rapidly. Through our partnership with Hawk-Eye, we are once again bringing the most advanced solutions used in top-level football around the world. These technologies will support the sporting development of Ekstraklasa clubs, while also enhancing the appeal of matches and broadcasts for both media partners and fans” said Marcin Animucki, President of Ekstraklasa.

The project will incorporate Hawk-Eye’s SkeleTRACK tracking system, capturing real-time skeletal player and ball data for teams and media partners, with insights visualised on the company’s Data Analytics Platform. As a further enhancement, Hawk-Eye will be providing an AI-driven Automated Tactical Camera, which will deliver continuous, 4K broadcast-quality footage for deeper tactical analysis. Combined, these tools bring elite, world-class performance insights and data-driven storytelling straight to the Ekstraklasa.

Hawk-Eye’s SkeleTRACK system will also power the company’s industry leading Semi-Automated Offside Technology (SAOT), which has been used extensively across FIFA and UEFA competitions over the past number of years. The automated real-time system will ensure the PKO Bank Polski Ekstraklasa has the highest standard of officiating tools at its disposal, with virtual animations of each offside incident available to broadcasters and fans in the stadium within seconds of a decision being made. ​ Documentation, technical, and pre-installation work is currently underway. The project is set to begin in full in late autumn.

“For years, we have made sure that fans can watch our league through broadcasts delivered to the highest international standards. That is why semi-automated offside technology — something supporters already know from the world’s biggest football tournaments — is such a welcome addition to Ekstraklasa. But our partnership with Hawk-Eye is about much more than that. It will strengthen our technological capabilities not only on the broadcast side, but also by introducing tools that will support clubs in their day-to-day operations. It is also an important part of Ekstraklasa’s long-term technology development, especially in the context of the new Media Centre, which is scheduled to launch in the 2027/28 season using of the most innovative technologies in world sport,” said Marcin Serafin, Chief Operating Officer at Live Park.

The collaboration also promises to completely transform how fans consume the game, through the use of HawkAR, Hawk-Eye’s proprietary 3D augmented reality visualisation product. Already seen across major football and tennis broadcasts over the past year, including the FIFA World Cup 2026, HawkAR is set to enhance live broadcasting by transforming raw tracking data into immersive, interactive graphics for fans, adding a deeper layer of storytelling to the coverage.

"We are in an extremely privileged position to be partnering with the Ekstraklasa and Live Park to deliver the highest standards of officiating, performance analysis, and broadcast enhancement products," said Max Wright, Managing Director, Football at Hawk-Eye Innovations.

"This collaboration provides in-depth insights for players, coaching staffs, and fans across Poland, ensuring fairness and transparency at the highest level of the sport. Our partnership underpins the shared alignment between Hawk-Eye and the Ekstraklasa in modernizing the beautiful game, not only on the pitch but also for the fans in the stands and those watching at home."

About Hawk-Eye Innovations Limited

Hawk-Eye has been at the forefront of sports officiating and broadcast enhancement technology since 2001. The world’s biggest sporting events trust Hawk-Eye to make the right call when it matters most.

Hawk-Eye’s vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Hawk-Eye’s innovations are constantly changing the face of sports officiating, production, content management, and fan engagement in every sport.

Hawk-Eye forms a key part of Sony’s sports businesses with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world.

About Ekstraklasa

Ekstraklasa manages Poland’s most popular league competition — the country’s top-tier professional football league — and is responsible for the commercialisation of its centralised media and marketing rights. It is one of the most competitive and dynamically developing football leagues in Europe. Following the recent success of Polish clubs in European competitions, Poland rose to a record-high 12th place in the UEFA association club coefficient rankings — the highest position in its history.

By the value of its centralised media rights, Ekstraklasa ranks among the ten largest football leagues in Europe. It is also among Europe’s top eight leagues by attendance, with a steadily growing fan base, including among younger audiences, and total stadium attendance exceeding 4.15 million during the 2025/26 season.

Ekstraklasa has for years been recognised as one of the most technologically advanced football leagues in Europe, with in-house 4K match production and its own OTT platform. The company’s revenues enabled distributions to clubs participating in the competition of more than PLN 300 million (EUR 70 million) for the 2025/26 season.

About Live Park

Live Park is an Ekstraklasa subsidiary specialising in sports television productions that are among the most advanced in the world in terms of quality and technology. Since the 2011/12 season, it has produced the host broadcast signal for every Ekstraklasa match, making the league available to audiences around the world.

In 2018, Live Park became one of the first companies in Poland to implement 4K/UHD production technology, investing in its own 4K outside broadcast truck. Since then, it has produced at least 100 matches per season in 4K technology. Since 2019, Live Park has also operated Ekstraklasa.TV, the league’s OTT platform, which enables fans around the world to watch matches and league content globally (with the exception of Russia and Belarus). In parallel, it provides the match signal to media partners in 23 countries.

Live Park is currently developing its own media centre, which from the 2027/28 season will enable remote match production and provide the league with extensive studio capabilities. The new facility will strengthen Live Park’s ability to deliver advanced production and media services to external partners and will become one of the most technologically advanced media centres in global sport.