BASINGSTOKE, UNITED KINGDOM –– April 27, 2026 –– Hawk-Eye Innovations, a Sony group company, is pleased to announce the appointment of Ben Crossing as its new Chief Executive Officer.

Crossing, who previously served as Managing Director and Chief Operating Officer, takes on the role at a significant moment for the business as Hawk-Eye marks its silver jubilee year. The company continues to expand beyond traditional officiating into high-growth segments including data and insights, elite performance, biomechanics, broadcast, and the democratization of sports technology.

"Ben’s extensive understanding of the sports technology landscape and his proven track record of operational excellence make him the ideal leader for Hawk-Eye’s next chapter," said Fumiatsu Hirai, Senior Vice President of Sony Corporation. "As we move toward a future of sports entertainment powered by intelligent data, Ben’s vision will be vital in ensuring Hawk-Eye continue to drive innovation that inspires our partners and sports fans to reimagine the game."

Speaking on his appointment, Crossing said: “Having spent over 10 years at Hawk-Eye, I’ve had a front-row seat to an incredible journey, not just in how the business has grown, but in the role we play across sport today, from a trusted officiating provider to a company shaping how sport is played, understood, and experienced. It’s a privilege to now lead that next chapter with such a talented team. What makes Hawk-Eye special is the trust we’ve built across the game, with players, teams, officials, and fans alike, and the responsibility that comes with it. My focus is on pushing that even further, continuing to pioneer the sports technology market while driving the next wave of innovation across global sport.”

During his tenure, Crossing has played a central role in driving Hawk-Eye’s growth over the past decade, scaling the business globally and expanding its capabilities across an increasingly broad set of sports technology domains.

Under Crossing’s leadership, Hawk-Eye is set to accelerate the development of its core technologies while playing a leading role across businesses including KinaTrax and STATSports, spanning performance, biomechanics, and data, reinforcing its role as the backbone of modern sport.

About Hawk-Eye Innovations Limited

Hawk-Eye has been at the forefront of sports officiating and broadcast enhancement technology since 2001. The world’s biggest sporting events trust Hawk-Eye to make the right call when it matters most.

Hawk-Eye’s vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Hawk-Eye’s innovations are constantly changing the face of sports officiating, production, content management, and fan engagement in every sport.

Hawk-Eye forms a key part of Sony’s sports businesses with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world.

About Sony Corporation
​​
​​
​Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
​​
​For more information, visit: www.sony.co.jp/en
​​
​​
​* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. ​
​