Weybridge, UK, 11^th February 2025 - Honda has chosen Sony to transform its dealer network by installing over 800 BRAVIA 4K Professional Displays across 200 Dream Dealer showrooms throughout Europe. The rollout is part of Honda’s "Dream Dealer" initiative, aimed at standardising branding, enhancing customer engagement, and ensuring consistent messaging across its flagship franchise network.

The BRAVIA BZ40L Professional Displays are specifically designed to meet the demands of showroom environments. With features like Deep Black Non-Glare Technology (DBNG), they provide high-quality visuals even in brightly lit spaces. These displays ensure a seamless blend of form and functionality, creating an impactful and immersive in-store experience for Honda customers.

Dave Allen for Honda’s Dream Dealer project, explained, “We needed a solution that would not only digitise our Dream Dealers but also elevate the Honda brand. With Sony’s BRAVIA displays, we’ve achieved consistent branding, centralised control, and an enhanced customer experience. This collaboration ensures all our Dream Dealers represent the premium Honda experience our customers expect.”

The integration was led by Narrowcasting.nl, with TDM signage serving as the preferred digital signage solution. The rollout was designed for efficiency, offering easy configuration and remote assistance.

“Sony’s BZ40L series are unmatched with their DBNG technology, and a no brainer for a space like Honda’s Dream Dealers. We really wanted to make sure we were providing Honda with a premium but practical installation – high quality displays but easy to use and install, quickly and efficiently, so working with TDM signage was an obvious choice, as our superior cooperation is always productive.” Commented Chris Polder, CEO at Narrowcasting.nl. ​

“Before the introduction of a consistent AV solution, Honda were struggling with ad-hoc AV installations and minimal consistency across its dealerships. Now, Honda’s Dream Dealers can confidently showcase content and operate with modern, scalable AV technology designed to adapt to evolving business needs, that can be easily replicated across multiple sites,” comments Adam Dover, Senior Trade Marketing Manager, Sony Europe.

The project was kicked off in the UK, France, Germany, Italy, Spain and Portugal, and has since been delivered to 45+ locations in Europe and beyond. Before this initiative, Honda faced challenges with inconsistent branding and a fragmented approach to audiovisual displays. The BRAVIA screens have addressed these issues, offering an elegant, standardized solution that aligns with Honda’s premium brand identity.

As Honda continues to innovate, the rollout of Sony BRAVIA displays positions the company as a leader in dealer modernisation and customer engagement in the automotive industry.

For more information, visit pro.sony. For images please download here.