The NET Padel Store needed to make the most of the store's large display space, not just showcasing the products on sale, but also by using digital screens, while maintaining the store's style to attract customers and store visitors. This is where the Mcube, integrator selected for the project, and a Sony partnership came into play. ​ 

The need for an AV solution reflecting the uniqueness of NET Padel Store and respecting the design while maintaining the innovative concept, led to choosing Sony BRAVIA Professional Displays to deliver flawless performance in this retail environment. 

Domenic Tagarelli, Mcube: "The uniqueness of NET Padel Store meant we had to deliver a compelling customer experience while dealing with the challenges posed by the space, such as the outdoor light reflecting directly on the front wall especially in bright sunshine conditions.”

Technological superiority and energy-efficient design with respect for sustainability

NET Padel Store chose Sony because the high quality performance of the BRAVIA displays: The brightness of the displays even in difficult outdoor light conditions is of high quality, due to the 47 percent haze, a feature Sony alone offers in the market. Additionally, the wide colour gamut and contrast, paired with the incredible anti-reflection technology possible with Deep Black Non-Glare and the striking aesthetics of the display, meant Sony BRAVIA seamlessly integrated with the innovative shop, delivering a solution that grabs the customer's attention without distraction. NET PADEL Store design required an optimisation of resources for the long term to ensure greater efficiency and durability, favouring a more sustainable use of technology. Having high quality and long-lasting products allowed them to create an innovative space of excellence. For this reason, the 5-year warranty on the BZ40L monitors and the low power consumption of the BRAVIA screens was an important point for Net Padel Store when making their selection. ​ ​ 

Davide Petrone co-owner, NET Padel Store: "We found in the Sony offer the ideal products for our shop and meeting place for padel enthusiasts, where we needed high-performance solutions to attract customers while keeping the spirit of NET Padel Store"

Excellent visual quality in 4K with 65-inch monitors

A total of seven BRAVIA 4K FW-65EZ20L and FW-65BZ40L professional displays were then installed on the walls, with customisation options, fitting seamlessly into the space’s design and aesthetics. 

The modern design of the BRAVIA screens perfectly complemented the linear and sporty display spaces of the NET Padel Store. The cutting-edge features of the BRAVIA series, such as high brightness even in direct light and superior image quality, make NET Padel Store a compelling experience for all sports fans.