News

BRAVIA XR X90J and PlayStation 5
€100 worth of gaming
Sony offers out €100 PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
07 Oct, 2021
Sony Europe B.V. is rolling out a customer promotion in partnership with Sony Interactive Entertainment (SIE) in twenty European countries with eligible purchasers of the world’s first cognitive intelligence BRAVIA XR TVs being able to claim PlayStation™Store digital codes worth €100 (or an equivalent in the local currency.) The offer applies to all purchases made at the participating retailers during the promotional period.
65" BRAVIA XR X95J TV and PlayStation 5
Perfect for PS5 BRAVIA XR
Sony introduces ‘Perfect for PlayStation®5’ for BRAVIA XR™ TVs
07 Oct, 2021
BRAVIA XR TVs to officially become ‘Perfect for PlayStation®5’ with brand-new exclusive PS5™ features to create the ultimate next generation console experience.
65" BRAVIA XR X95J 4K HDR Full Array LED TV
65" X95J TV pre-orders start
Pre-orders start for Sony’s flagship BRAVIA XR X95J 4K HDR Full Array TVs in 65”
02 Aug, 2021
Sony’s 65” BRAVIA XR X95J 4K HDR Full Array LED TVs and the X85J 4K HDR LCD TVs are available in Europe to pre-order now.
2021 Sony BRAVIA XR line-up
BRAVIA XR promotion
Sony hands out PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
01 Jun, 2021
Eligible purchasers of the latest BRAVIA XR TVs in seven European countries are offered complimentary £50/€50 PlayStation™Store digital codes
BRAVIA XR X95J 4K HDR Full Array LED TV
Two new TV models available
Sony makes available two new LCD TV series including flagship BRAVIA XR X95J 4K HDR Full Array TVs
24 May, 2021
Sony BRAVIA XR X95J 4K HDR Full Array LED TVs and the X85J 4K HDR LCD TVs are available in Europe with select retailers taking pre-orders now. Both models offer several Sony’s cutting-edge proprietary technologies for a stunning audio-visual experience.
83" MASTER Series BRAVIA XR A90J 4K HDR OLED TV
Sony launches new large TVs
Sony launches several BRAVIA TV models in large screen sizes
10 May, 2021
Sony has announced the availability window in Europe for a variation of its latest BRAVIA TV models in large screen sizes – including the flagship BRAVIA XR MASTER Series A90J 4K HRD OLED TV in 83”.
85" MASTER Series BRAVIA XR Z9J 8K HDR Full Array LED TV
Press Release
Pre-orders start in Europe for Sony BRAVIA XR MASTER Series Z9J 8K Full Array LED TV
30 Apr, 2021
Sony announced the launch of pre-orders for the BRAVIA XR MASTER Series Z9 8KJ Full Array LED TV, which takes visual entertainment to the next level with immersive 8K and the revolutionary Cognitive Processor XR.
85 inch Z9J 8K HDR television in a spacious living room
Z9J pre-orders kicking off
Pre-orders start in Europe for Sony BRAVIA XR MASTER Series Z9J 8K Full Array LED TV
27 Apr, 2021
Sony’s BRAVIA XR Z9J 8K HDR Full Array LED TVs are available for pre-order now in select European countries. These advanced TV sets are a part of the BRAVIA XR range and boast the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear. Bearing the MASTER Series label, the Z9J TVs meet the strict criteria of Sony’s top engineers and make beautiful images a reality.
red screen tv
Press Release
Sony opens pre-orders in Europe for BRAVIA XR X90J Full Array LED TV with cognitive intelligence
06 Apr, 2021
Pre-orders have begun for Sony’s BRAVIA XR X90J Full Array LED TV, which delivers singular picture and sound quality thanks to its revolutionary Cognitive Processor XR.
Bravia Core Screen
Press Release
BRAVIA CORE brings the best film entertainment to Sony BRAVIA XR TVs
06 Apr, 2021
BRAVIA CORE offers a vast selection of some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment – all included with BRAVIA XR TVs.
Sony TV Blue Screen
Press Release
Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe
08 Mar, 2021
Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs.
65" BRAVIA XR MASTER Series A90J 4K HDR OLED TV
Press Release
World’s first cognitive intelligence TV, Sony BRAVIA XR A90J, to go on sale in Europe in March
01 Mar, 2021
Sony has announced the European launch window for its innovative BRAVIA XR MASTER Series A90J 4K HDR OLED televisions.
bravia logo
Press Release
Sony Europe announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new “Cognitive Processor XR”
07 Jan, 2021
Sony Europe today announced the world’s first cognitive intelligence televisions. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.
dummy-apple-tv
Press Release
Sony launches the Apple TV app on select smart TVs
14 Oct, 2020
Sony Europe today announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
playstation5
Press Release
Sony announces ‘Ready for PlayStation®5’ for current BRAVIA™ TVs
29 Jul, 2020
Sony Europe today announced a line-up of its current BRAVIA TVs that are officially ‘Ready for PlayStation®5.
sony-bravia-oled
Press Release
Sony’s powerful and compact 48” MASTER Series A9 4K HDR OLED TV is available to pre-order now
24 Jul, 2020
Sony has announced the start of pre-orders for its newest MASTER Series A9 4K HDR OLED television in Europe.
Sony speaker
Press Release
Hear your TV more clearly with new Wireless Handy TV Speaker SRS-LSR200 from Sony
20 Jul, 2020
Sony has announced the launch of a wireless handy TV speaker SRS-LSR200 in Europe, scheduled to become available for purchase from July in the United Kingdom, Germany, Austria and Switzerland and from September in the rest of Sony’s European markets.
Sony BRAVIA ZH8 8K HDR Full Array LED TV
Press Release
Sony’s ZH8 8K HDR Full Array LED TV becomes available to buy
22 May, 2020
Sony has revealed the availability window for its ZH8 8K HDR Full Array LED TV, which is expected to go on sale in Europe early June.
Sony BRAVIA XH90 4K HDR Full Array LED TV
Press Release
New XH90 4K HDR Full Array LED TV from Sony soon to go on sale
18 May, 2020
Sony has announced its new XH90 4K HDR Full Array LED TV series going on sale in Europe by the end of May.
dummy-sony-bravia-a8-4k-hdr-oled-tv
Press Release
Sony’s new A8 4K HDR OLED TVs on sale now
07 May, 2020
Sony has announced the retail availability of its newest A8 4K HDR OLED televisions in Europe. Boasting an array of Sony’s cutting-edge innovations in the fields of picture processing and sound, the A8 delivers the acclaimed quality of the Japanese manufacturer.
Sony’s flagship XH95 4K HDR Full Array LED TV is now available
Press Release
Sony’s flagship XH95 4K HDR Full Array LED TV is now available
21 Apr, 2020
The XH95 4K HDR Full Array LED televisions have now become available across Europe in five screen sizes to match the conditions of a variety of living rooms.
disney sony tv
Press Release
Disney+ launches on Sony Android TVs
24 Mar, 2020
As of today, the Disney+ application is now available on select Sony BRAVIA Android TVs in the UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland.
sony tv
Press Release
New Sony XH81, XH80 and X70 4K HDR LCD televisions are now available in shops
16 Mar, 2020
Sony Europe has announced the pricing and availability of its first 2020 televisions to hit the shops this year. The XH81, XH80 and X70 4K HDR LCD TVs have started arriving at retailers across Europe now, ushering in some of Sony’s signature picture quality, sound and user experience.
gray sony car
Press Release
Sony Highlights its Evolution as a “Creative Entertainment Company with a Solid Foundation of Technology” at CES 2020
07 Jan, 2020
​Sony Corporation ("Sony") will exhibit at the CES 2020 in Las Vegas, Nevada, held from Tuesday, January 7 (local time).
New BRAVIA ZH8 8K HDR Full Array LED TV
Press Release
Sony announces new 8K Full Array LED, 4K OLED and 4K Full Array LED televisions with advanced picture quality and sound capabilities
06 Jan, 2020
Sony Europe today announced a wide array of advanced new televisions including the new ZH8 8K Full Array LED, A8 (55” and 65”) and A9 (48”) 4K OLED, and XH95 and XH90 4K Full Array LED sets.

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