Sony is delighted to have once again been recognised for its commitment to quality and innovation at the prestigious 2026 Expert Imaging and Sound Association (EISA) Awards, securing three awards across our imaging product line-up. Amongst this year’s accolades, Sony has been named Camera of the Year for the second consecutive year, a significant achievement that reflects the consistency of our approach to product innovation and quality. To be recognised at the highest level two years running demonstrates our continued ability to develop products that combine advanced technology, outstanding performance and thoughtful design to meet the evolving needs of photographers and creators. ​

These awards are a testament to Sony’s ongoing investment in innovation and our commitment to delivering products that not only push the boundaries of imaging technology, but also enhance the experience for our customers. With three EISA Awards this year, we’re proud to see that commitment recognised by industry experts once again.

The full list of Sony awards can be found below:

EISA CAMERA OF THE YEAR 2026-2027: Sony Alpha 7 V

EISA MACRO LENS 2026-2027: ​ Sony FE 100mm F2.8 Macro GM OSS

EISA PROFESSIONAL CAMERA 2026-2027: Sony Alpha 7R VI

Selected from a panel of expert groups from the most respected magazines in the industry, each year the awards celebrate new products that combine the most advanced technology and desirable features with class-leading performance.

The EISA judges provided the following standout reasons highlighting why our products have been recognised at this year’s awards: ​

EISA Camera of the Year 2026-2027: Alpha 7 V

The Sony Alpha 7 V is a weather-sealed full-frame camera that’s suitable for virtually any application. It combines tried-and-tested features such as 5-axis image stabilisation with cutting edge photographic technology. Its partially stacked Exmor RS CMOS image sensor delivers approximately 33 megapixels while enabling shooting at 30 frames per second to provide blackout free continuous shooting. It employs Sony’s latest BIONZ XR2 processor, with an integrated AI processing unit that supports autofocus with real-time subject recognition including human pose estimation. It’s also a very good video camera that’s capable of 4K recording at 60fps, or 120fps with a Super-35 crop. Whether in the studio or outdoors, the Sony Alpha 7 V is a reliable and high performance camera for discerning photographers.

EISA Macro Lens 2026-2027: FE 100mm F2.8 Macro GM OSS

The Sony FE 100mm F2.8 Macro GM OSS is a true gem, as it’s an almost perfect lens without any real weaknesses. The lens provides 1.4x magnification and is also compatible with teleconverters. Using a 2x teleconverter, magnification can be extended to 2.8x, allowing extremely small subjects to fill the frame. The lens also features weather sealing, fast autofocus powered by four XD Linear Motors, and improved image stabilisation that now works across five axes. With excellent sharpness from corner to corner, this is a lens that clearly deserves its premium ‘G Master’ designation.

EISA Professional Camera 2026-2027: Alpha 7R VI

With this high resolution camera, professional photographers gain a highly capable tool that enables them to deliver their projects and assignments to the highest standard. When detail is paramount, a newly developed full-frame Exmor RS CMOS sensor delivers 66.8MP resolution. This is supported by the BIONZ XR2 processor with an integrated AI processing unit, which enables continuous shooting at 30 frames per second, 8K video, and dramatically improved subject recognition and tracking. The camera offers enhanced RAW formats, flexible focus area settings, excellent video functionality, a longer-lasting battery and two card slots, which accept both CFexpress Type A and UHS-II SD cards. Image quality is outstanding, with exceptionally wide dynamic range.

More information about all of our winning products can be found at www.sony.eu

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For more information about the EISA Awards please visit: Awards | EISA – Expert Imaging and Sound Association

For more information about mobile and imaging products, please contact your local PR manager or:

Claire Laverick, Corporate Communications, Sony Europe ​

Claire.laverick@sony.com

About EISA

The Expert Imaging and Sound Association is a collaboration between, currently, 61 of the most respected international specialist consumer electronics magazines. These periodicals and websites deliver regular and independent technical reviews on new products, and embrace the full sphere of consumer electronics. Member magazines now extend beyond Europe to over 30 countries, including the USA, Canada, Australia, Japan, Hong Kong and India, and contribute their experience to one or more of EISA’s six Expert Groups: Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: http://www.sony.net/ ​

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.