LONDON, UK –– November 11, 2025 –– Sony and ATP Media today announced a new multi-year strategic partnership to bring innovative new products to global tennis.

Sony and ATP Media will collaborate to develop the next generation of innovations, to enhance the fan experience and engagement across the ATP Tour’s global broadcast coverage and the award-winning OTT service Tennis TV, including developing a new Tennis TV mobile app (launching early 2026). This leverages Sony’s sports businesses including Hawk-Eye Innovations, Beyond Sports, Pulselive, KinaTrax, and STATSports, as well as Sony’s professional services.

The partnership kicks off this week at the 2025 Nitto ATP Finals in Turin, Italy. For the first time, the ATP Tour coverage will feature Hawk-Eye Innovations’ HawkAR product – Augmented Reality (AR) based graphics overlays that will enhance the overall broadcast experience through data-driven storytelling, powered by live data generated by Hawk-Eye’s live tracking system. With HawkAR insights, fans will be able to visualise new performance statistics, thereby better understanding and appreciating the power, speed, and athleticism of the leading tennis players on the ATP Tour.

Additionally, Hawk-Eye’s innovative HawkVISION, an immersive broadcast experience bringing fans closer to the action, will feature again on the ATP Tour at the 2025 Nitto ATP Finals, having been tested previously at ATP Masters 1000 events in Miami and Madrid. HawkVISION combines low-profile camera arrays with software-driven movements for seamless real-time coverage, giving fans a truly unique on-court perspective mirroring what the athletes themselves see during play. With no moving parts, the system ensures zero disruption to athletes or spectators while delivering unique broadcast footage. The technology will be available across all nine ATP Masters 1000 events and the Nitto ATP Finals in 2026.

Michael Markovich, Chief Commercial Officer at Sony’s sports businesses said: “We are absolutely thrilled to join forces with ATP Media to ideate and innovate against the electrifying drama of the ATP Tour to benefit millions of fans around the world. We have a long-standing strong and collaborative partnership with ATP Media and are incredibly excited to now operate with a strategic lens, aligned vision and joint energy towards the next generation of content to tennis fans around the world.”

Mark Webster, CEO of ATP Media, commented: “This is a pivotal moment for ATP Media and the global distribution of the ATP Tour. Sony’s expertise, particularly in real-time tracking and augmented reality through Hawk-Eye, directly aligns with our mission to deliver the most compelling and innovative coverage possible. This strategic alliance is designed to elevate the fan experience today while building the foundation for the future of interactive tennis content.”

Sony and ATP Media are also piloting a state-of-the-art 5G connected camera solution during select matches of the 2025 Nitto ATP Finals. Utilising the Sony PDT-FP1 portable data transmitter and highly reliable private 5G network services, selected photographers and videographers are able to capture high-resolution professional images and video of reactions and emotions, and share them in real-time.The partnership, building on an existing collaboration and adoption of Sony’s products, extends well beyond 2025, committing both Sony and ATP Media to the development of future broadcast and interactive fan engagement experiences. Key areas of focus will include leveraging Artificial Intelligence (AI), data and cutting-edge content formats to create richer, next-generation storytelling across all ATP Tour platforms, combining the respective expertise and capability toward the shared objective of delivering innovative media experiences.

About Sony’s sports businesses

Sony’s sports businesses are Hawk-Eye Innovations, Pulselive, Beyond Sports, KinaTrax, and STATSports, all with a shared mission to deliver best-in-class officiating, broadcast, performance analysis, and digital solutions to the sports world. Together and through the larger Sony family we open doors to wider capabilities, helping the world of sports realise new opportunities and bringing to life experiences that could only previously be imagined.

Sony’s sports businesses Contact:

Marco Lorenzi

marco.lorenzi@hawkeyeinnovations.com

About The ATP

The ATP’s mission is to serve tennis. As the governing body of the ATP Tour and ATP Challenger Tour we entertain a billion global fans, showcase the world’s greatest players at prestigious tournaments, and inspire the game’s next generation. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead to the Nitto ATP Finals, our prestigious season finale held in Turin, Italy. Featuring only the season’s best 8 singles players and doubles teams, the tournament sees the crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.

About ATP Media

As the broadcast and media arm of the ATP Tour, ATP Media was formed in 2001 as Tennis Properties Limited; providing the centralised exploitation of media rights across the ATP Tour, host broadcast production for the Nitto ATP Finals, Next Gen ATP Finals presented by PIF, ATP Masters 1000s and world feed production for the ATP 500s and, more recently, the ATP 250s. ATP Media has unrivalled access and expertise in the full-service broadcast production of men’s professional tennis with an end to end solution for global broadcasters incorporating: rights sales, multi-platform live production, data driven insights, award winning non-live short form and social media content, a global fibre distribution network and a market leading digital archive. ATP Media also owns and operates its own market leading direct-to-consumer platform Tennis TV. For more information, please visit www.atpmedia.tv