The future of media and broadcast depends on embracing equity, accessibility, intuitiveness and sustainability, The Future Laboratory and Sony reveal
- Ultimate compatibility of hybrid systems, empowerment of next-gen creatives, streamlined workflows and social accountability are the key predictions for success in the media and broadcasting industry of the future
- The Sony report finds the future industry blueprint to be more equitable, accessible, intuitive and sustainable
February 3rd, London – Media and broadcast businesses who are embracing ultimate compatibility of soft- and hard-ware, empowering next-gen creatives, creating streamlined workflows and collaborating to embed sustainability practices will be at the forefront of the future of industry, according to the newly published Media & Broadcasting Futures Report from The Future Laboratory & Sony.
The report, commissioned by Sony Professional Solutions Europe, features key insights from industry experts across the continent. It has identified the emerging trends that are shaping the industry, inspiring all-new capabilities and enabling the creation of a ‘new extra-ordinary’, rather than a new normal.
Available to view https://www.thefuturelaboratory.com/blog/media-broadcasting-futures, the report explores the social, cultural and technological forces shaping the future of the industry, examining the emergence of hybrid media and broadcasting, accelerated decentralisation, the streamlining impact of digital transformation and the adoption of new holistic and collaborative approaches to sustainability.
Four key areas for success have been identified to ensure businesses position themselves at the forefront of this industry shift:
- Embracing hybridity as the future, ensuring software and hardware work together seamlessly to enable the smooth running of operations for both producers and consumers
- Empowering next-gen creatives with the tools needed for success – from providing accessible tools to boosting the unique cultures of grassroots organisations
- Utilising the unprecedented capabilities of next-wave production, creating streamlined workflows that embrace the fluidity and flexibility of digital
- Embedding sustainable practices into every aspect of production, collaborating across the industry to ensure impactful pledges are prioritised
For Martin Raymond, co-founder of The Future Laboratory, the accelerated change is a watershed moment – a chance to build back better and disrupt differently: “While a degree of turbulence is likely to continue in the years to come, the innovation spurred by the pandemic is now enabling media and broadcasting to thrive once again, with digital transformation, mindset shifts and new behaviours transforming what the industry is capable of.”
The report features insights from five industry experts across Europe covering roles from producers to technical specialists from businesses such as Infront Sports and Media, Spain Film Commission, and Canal+.
Sony Professional Solutions’ Head of Business, Adam Fry, says: “At Sony, we’ve been working alongside professionals for more than 50 years, which doesn’t happen without continuous adaption and innovation. It’s through the experiences of working together – and striving to understand our customers’ needs and the challenges they face – that we’re proud to say we’re able to stay ahead of the curve and continue to provide end-to-end solutions, even for unprecedented industry transformations such as this.”
For more information or to download the full Sony x The Future Laboratory Media & Broadcasting Futures Report, visit https://www.thefuturelaboratory.com/blog/media-broadcasting-futures