No matter where you are, when you’re listening to the music you love, nothing else matters. Whether you’re putting together an outfit, dancing, or working, with the right pair of headphones, you can lose yourself to sound. Through colour and style, the transformative power of music – like clothes and accessories – is self-expression, complimenting our emotions, emphasising and elevating our moods; transforming moments into memories. ​ 

To bring the symbiotic relationship of sound and style to life, singer, songwriter, and style icon Zara Larsson (”Symphony”, “Can’t Tame Her”, “Never Forget You”) is fronting Sony’s new “Life in Pink” campaign, featuring the newly introduced “Smoky Pink” colourway of its award-winning noise cancelling WH-1000XM5 headphones. 

A natural extension of Sony’s “For The Music” brand platform, which aims to connect music creators and consumers to weave authentic music experiences underpinned by its premier consumer and professional audio products and services, the “Life in Pink” campaign champions the expressive nature of music, highlighting how it can seamlessly compliment personal style. ​ ​ 

Immersive sound is at the heart of the campaign comprising several mini-films; these “Sony moments,” find Zara lost in the music – a remix of her track “Memory Lane,” releasing Friday 4th October – as she goes about her daily routine. In each mini-film, she exhibits how colour dresses our moods, moments, and emotions, bringing the power of sound and expression firmly into style and fashion’s orbit. ​ 

From dance to beauty, each uninterrupted “Sony moment” that Zara spends immersed in music is underpinned by colour, with the soft sophistication and elegance of her “Smoky Pink” headphones seamlessly integrating into all areas of her life. The perfect companion, they’re matched to beauty, outfits, and mood; a sensory marriage, complimenting the effortless style that’s emanated throughout Zara’s career. 

Beautifully understated, the newly introduced shade masterfully elevates Sony’s existing spectrum of colour – Midnight Blue, Black, and Platinum Silver – offering everything from a statement finish or subtle compliment to eccentric style, depending on your preference. With flawless finesse, fine-tuned audio performance, and function, WH-1000XM5 “Smoky Pink” elevates the relationship shared between style and sound. 

Serving a visual realisation of this relationship, “Life in Pink” features a series of looks styled by Shaquille Ross Williams. Having worked intimately alongside Naomi Campbell, Sabrina Elba, Leomi Anderson, and more, his unique eye further emphasises how colour and sound work intrinsically as expressions of personal style. ​ 

To view the partnership visit: https://youtu.be/fdF6Ur_bluk ​ 

For The Music  

Sony established the brand platform "For The Music" for its premier consumer and professional audio products and services. With "For The Music," Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. ​ ​ 

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. ​ ​ 

For more information, visit: www.sony.net ​ ​ 

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.