Weybridge, UK – 27 May 2025 — Sony is pleased to announce today that its award winning BRAVIA home cinema projectors and business projectors will resume shipping in the European market starting this month, after a 2-month interruption, following recent amendments to EU export control regulations and trade restrictions. The BRAVIA Projector 7 will also be making its European debut this summer. ​ 

The products returning to market will be shipped under current technical specifications, with availability aligned to Sony’s regional logistics schedules. ​ 

The BRAVIA Projector 7 (VPL-XW5100), announced in the US and other regions excluding Europe, joins the existing home cinema line-up. Sony’s BRAVIA Projector 7 delivers an immersive, cinema-quality experience at home. Powered by the XR Processor for projector and high-brightness laser technology, it features XR Dynamic Tone Mapping, Deep Black, TRILUMINOS PRO, and Clear Image for rich contrast, vibrant colours, and 4K upscaling. With IMAX Enhanced compatibility and a 2,200-lumen laser light source in a compact design, it offers vivid viewing and low-latency 4K 120fps gaming. Drawing on Sony’s expertise in professional cinema gear, the projector bridges filmmakers’ vision with in-home entertainment, creating a stunning and authentic visual experience for movie lovers and gamers alike. 

“We’re delighted to be able to resume shipping of our projectors, including our latest BRAVIA Projector 8 and BRAVIA Projector 9 for home cinema, seamlessly across Europe and we’re excited to introduce the BRAVIA Projector 7 later this summer”, commented Rik Willemse, Head of Professional Displays and Solutions, Sony Europe. “These products have remained available in other regions, and we’re now focused on meeting European customer demand as swiftly as possible. We’re glad to be back and appreciate the continued understanding and support of our partners and customers”.  

Further details on shipping windows will be available via Sony’s professional partner portal and communicated through authorised channels. 

For more information about Sony range of professional and home cinema projectors, please visit: https://pro.sony/en_GB/products/projectors 

About Sony Corporation 

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Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. ​ 

For more information, visit: http://www.sony.net/ ​ 

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. 

About Sony Europe B.V. ​ 

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. ​ ​ ​ ​ 

For more information, visit: www.sony.eu/presscentre ​ ​ 

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