Munich, Germany – May 20^th, 2025 —At the upcoming Digital Signage Summit Europe exhibition, Sony will demonstrate its groundbreaking Spatial Reality Display (SRD) integrated with partner Ameria's AI-powered Touchfree Interaction Technology, to deliver a new level of immersive and personalized in-store experiences. 

Designed to meet modern expectations, the Sony and Ameria collaboration offer customers the ability to interact with and personalize products in a compact and spatial, 3D environment — all without the need for wearables or touchscreens. Retailers can now provide dynamic, intuitive experiences that enable shoppers to visualize customizations, explore product options, and engage with brands in an unprecedented way. 

The system leverages Sony's state-of-the-art Spatial Reality Display to create life-like, three-dimensional visuals that float in space, while Ameria's Touchfree technology detects gestures, gaze, and proximity to enable natural, fluid interactions. This fusion of technologies offers a seamless, contactless journey from product exploration to customization. ​ 

Sony’s SRD reduces in-store stocking needs by allowing product variations to be presented virtually through immersive, gesture-controlled 3D interaction. On the one hand this enhances customer engagement and on the other hand, it reduces the physical inventory required. Retailers can operate in smaller spaces while still offering a broad product range. Additionally, high-value items like jewellery can be showcased in a captivating, risk-free way—eliminating concerns about theft or damage while maintaining the premium experience that luxury entails. 

“We believe that the future of retail lies in immersive, intuitive customer journeys,” said Matsumura Motoki, Marketing Director, PDS, Sony Europe. “By combining our Spatial Reality Display with Ameria’s groundbreaking AI technology, we are enabling retailers to offer truly interactive, Touchfree experiences that were previously unimaginable.” 

“Our partnership with Sony showcases the power of combining advanced visual technology with AI-driven interactivity,” said Albrecht Metter, Founder and CEO at Ameria. “Together, we are helping our clients create meaningful connections with their customers by making product discovery, customization, and engagement more intuitive and engaging than ever before. And we are seeing great cases beyond retail in many industries like medicine, education and architecture.” 

Retailers and integrators visiting Digital Signage Summit Europe will be able to experience Sony's Spatial Reality and Ameria’s AI technology in action at booth 7 and discover how these innovations are paving the way for the future of customer engagement. 

About Sony Corporation  

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With a mission to "create the future of entertainment through the power of technology together with creators," we aim to continue to bring Kando* to people around the world. ​ ​ 

For more information, visit: http://www.sony.net/ ​ 

*Kando is a Japanese word that roughly translates as the feeling of awe and excitement felt when experiencing something beautiful and amazing for the first time. ​ 

About Sony Europe B.V.  

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. ​ ​ ​  

For more information, visit: www.sony.eu/presscentre ​  

About Ameria 

AMERIA AG from Heidelberg is the world market leader for integrated gesture control, setting the standard for Touchfree interaction with screens. The simple and intuitive handling delights customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, healthcare and the automotive industry. The great flexibility of Touchfree Solutions by AMERIA® allows integration with screens of any size, both computer monitors and TVs, as well as tablets and smartphones, and even projectors. 

https://www.ameria.com/products/sony-spatial-display 

https://spatial-interaction.com/