Sony’s New 5th Generation RX10 – The All-in-One Super Zoom Camera for Everyday, Wildlife, and Sports Photography

Advanced AI powered recognition AF and high-speed performance with 24-600 mm*1 zoom to capture every decisive moment

Sony announces the RX10 V, the fifth-generation model in the RX10 series of all-in-one cameras. The perfect hobbyist’s camera, this versatile powerhouse covers everything from wide-angle to super-telephoto in a single body, ideal for every type of shot thanks to its large-aperture, high-magnification ZEISS® Vario-Sonnar T* 24-600mm*1 (25x optical zoom) F2.4-4.0 lens. Incorporating the RX10 series' hallmark combination of high image quality, super-telephoto reach, and integrated lens design, the RX10 V adds AI-powered Real-time Recognition AF. This provides highly accurate subject recognition which combines with high-speed blackout-free continuous shooting at up to 30 fps*2 with full AF/AE tracking, to capture every decisive moment. Whether shooting stills with its 1.0-type stacked Exmor RS™ CMOS image sensor (with approximately 20.1 effective megapixels) and BIONZ XR™ image processing engine or shooting video that supports 4K 120p recording*3, this single camera handles a wide range of scenarios - from everyday moments to wildlife, school sports days, and athletic events. Soft and smooth background blur can also easily be achieved with the great combination of the 1.0-type sensor and its large-aperture integrated lens. ​

 

For usability, RX10 V features a refined design incorporating the philosophy of the α™ (Alpha™) mirrorless camera series where the button layout and grip design enable reliable and intuitive operation. Whether in bright sunshine or indoors, the new larger*4 Quad-VGA OLED electronic viewfinder will aid the perfect photo composition, allowing crisp viewing of even the finest details of your subject. The Z-series rechargeable battery (NP-FZ100) extends still image shooting to up to approximately 630 shots*5, an improvement of approximately 50% or more compared to the previous model*4. ​

 

“The RX10 series has continued to be a compelling choice for anyone who wants to take great pictures without carrying multiple pieces of kit. Now with AI-powered Real-time recognition AF for accurate subject recognition, it combines exceptional image quality, versatile zoom and all-in-one design, giving photographers the freedom to capture everything from sweeping landscapes and wildlife to family moments and travel adventures, said Yoshioka Naoto, Head of Marketing, Imaging Products and Solutions, Sony Europe, “It’s the perfect companion for those who want outstanding results wherever their creativity takes them.”

Pricing and Availability: The RX10 V will be available to pre-order from 9th July 2026 for 2,500EUR / £2,200 (Pricing and stock availability may vary by country and region).

 

RX10 V Key Features in Detail

 

  • High image quality and rich expressive power from wide-angle to super-telephoto in a single camera

 

A high-magnification zoom lens covering 24mm to 600*1mm (ZEISS® Vario-Sonnar T* F2.4-4.0 with optical image stabilisation) handles everything from everyday shooting to serious sports and wildlife photography. Macro shooting is possible from as close as approximately 3cm at 24mm*1, and tele-macro shooting from approximately 72cm at 600mm*1.

 

The BIONZ XR™ image processing engine delivers high-quality images with reduced noise even at mid-to-high ISO sensitivities including indoors or low-light conditions. Skin tones, skies, greenery, and other natural scenes are rendered with high resolution and faithful colour and texture reproduction, perfect for capturing the beauty, detail and atmosphere of nature and everyday life as they truly are.

 

12 Creative Look presets allow you to achieve your desired colour and texture right in the camera, with the flexibility to create your own unique customisations based on each mode. Additionally, the updated D-Range Optimizer (DRO) balances bright highlights and dark shadows and offers a wider range of strength settings, up to Lv8. At higher levels, DRO lifts shadow areas in strong backlight, delivering more natural-looking portrait shots. ​

 

  • AI-powered subject recognition and high-speed performance to capture every decisive moment

 

Real-time Recognition AF, powered by an AI processing unit, recognises humans, animals, birds, insects, cars, trains, and airplanes, and also features an Auto mode that allows the camera to automatically identify the subject type.*6 The AI processing unit also powers human pose estimation technology, enabling recognition and tracking even when subjects have their backs to the camera or when faces are obscured by helmets or sunglasses. Simply touching the desired subject initiates Real-time Tracking which steadily follows the moving subject, letting you concentrate on composition for the perfect shot.

 

For high-speed performance, AF/AE calculations at up to 60 times*7 per second track even fast-moving subjects, while blackout-free shooting maintains a continuous view. This enables high-speed continuous burst shooting at up to 30 fps*2 with full AF/AE tracking, meaning you can capture wildlife, sports, and other subjects with unpredictable movement without missing the decisive moment. A Continuous Shooting Speed Boost function*2 also allows you to change the burst speed at any time during shooting.

 

  • Advanced movie features

 

The camera supports 4K 120p video recording*3, enabling impressive visual expression including smooth slow-motion playback at up to 5x*8 in 4K resolution. Active Mode image stabilisation delivers stable handheld video recording. A Multi Interface (MI) Shoe™ with digital audio interface support enables high-quality audio recording by transmitting audio directly as a digital signal when used with compatible microphones (sold separately). AI-powered subject recognition also enables an Auto Framing function*9 that automatically keeps the subject optimally composed in the centre of the shot during recording.

 

Additional features include S-Cinetone™ for easy cinematic colour and tone, and S-Log3 for video shooting with post-production grading in mind. Up to 16 user LUTs can be imported, allowing users to monitor the post-LUT look while shooting in Log mode.*10 Time-lapse shooting and still image extraction using Shot Mark provide comprehensive video support functions.

 

  • Easy handling and reliability for a comfortable, dependable shooting experience

 

The camera features a larger, higher-resolution, higher-magnification electronic viewfinder, equipped with a 0.5-type Quad-VGA OLED panel with approximately 3.68 million dots and approximately 0.78x magnification*11, which aids composition with its crystal clear clarity of the subject. It also incorporates a 3.0-type LCD monitor, upgraded to approximately 1.62 million dots, enabling subjects to be displayed in fine detail with high precision.

 

When you’re out and about you need a dependable camera that can last, RX10 V delivers with the NP-FZ100 rechargeable battery pack which extends still image shooting to up to approximately 630 shots*5, an improvement of approximately 50% or more*4 compared to the previous model.

 

Button layout and grip design concepts based on the design philosophy of the α series, along with a highly responsive multi-selector that enables smooth eight-direction operation, support reliable and intuitive operation even while looking through the viewfinder.

 

For reliability in a range of shooting environments, the camera features a dust and moisture resistant design*12 plus Wi-Fi (2.4/5 GHz) support for fast and stable data transfer.*13 USB Type-C® connectivity provides high-speed, stable data transfer and supports 4K 30p live streaming. ​

 

New for this model, RX10 V supports Creators’ App, Sony’s proprietary software that enables users to connect to their smartphones to send files directly to the cloud or smartphone, control the camera remotely and update features and software, enhancing the functionality and convenience in shooting and sharing.

 

The RX10 V product video can be viewed here.

 

For more information, visit: Sony.co.uk ​

 

Exclusive stories and exciting new content shot with the new RX10 V and Sony's other imaging products can be found at Alpha Universe a site created to inform, educate, and inspire content creators.

 

Images

- Notes to editor - ​

 

*1. Angle of view (35mm format equivalent)

*2. Using the electronic shutter. Sony internal measurement. Continuous shooting speed may be ​

reduced depending on shooting conditions. ​

*3. 4K (QFHD 3840 x 2160) 120p recording results in a slightly narrower angle of view.

*4. Compared to the RX10 IV.

*5. CIPA standard. When shooting stills using the LCD monitor. Up to approximately 570 shots when using the viewfinder.

*6. The intended subject may not be recognised in some situations. Manually selecting the intended subject in [Recognition Target] may resolve the issue.

*7. Actual performance may vary depending on shooting conditions.

*8. Post-production editing and S&Q mode recording are required. Audio recording is not available in S&Q mode.

*9. Available in movie mode only. Cropping from a 4K-resolution image area results in a narrower angle of view.

*10. LUT (Look Up Table): A file containing preset contrast and colour information. Supported file formats are 17-point or 33-point CUBE files (.cube).

*11. 35mm equivalent, with a 50 mm lens focused at infinity and dioptre set to -1 m⁻¹.

*12. The camera features a dust and moisture resistant design but is not guaranteed to be 100% dust and moisture proof.

*13. Supported frequency bands vary by country and region.

 

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

 

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