Weybridge, UK – 4^th, December ​ 2025 – Sony and NoviSign announce today the next phase of their long-standing collaboration, marking a new step forward in their mission to make digital signage smarter, more sustainable, and easier to deploy at scale.

Building on over a decade of collaboration, the two companies have expanded the integration between Sony’s BRAVIA Professional Displays, the Sony AITRIOS™ platform, and NoviSign’s content management system (CMS) to simplify the creation and management of dynamic digital signage networks destined for any corporate, retail or educational setting. The enhanced collaboration combines Sony’s industry-leading hardware and intelligent edge computing technology with NoviSign’s cloud-based software enabling plug-and-play simplicity, reliability, and scalability.

NoviSign has supported Android-based devices since version 4, making its CMS natively compatible with Sony’s Android-powered BRAVIA displays. This long-standing synergy has allowed customers in various sectors to manage content seamlessly without requiring external players.

The collaboration so far was notably exemplified in projects such as the University of Florida, where Sony BRAVIA Professional Displays combined with NoviSign’s CMS to deliver visually engaging and sustainable digital signage across the campus. Using remote management capabilities, the solution reduced the need for on-site maintenance, contributing to energy savings and minimizing waste.

The new phase of the partnership introduces full support for Zero Touch Provisioning (ZTP) — a key innovation that enables automatic configuration and deployment of large fleets of BRAVIA Professional Displays. With ZTP, IT administrators and system integrators can remotely configure the display, install NoviSign CMS, and have them ready to work out of the box. The display will show a QR code upon start up, the scan of which will complete the installation. . This automation dramatically accelerates rollout times, reduces operational costs, and minimizes transportation and packaging waste, thus aligning with companies’ sustainability goals.

“Our collaboration with NoviSign continues to evolve in ways that deliver measurable benefits for customers,” said Thorsten Prsybyl, European Retail Sales Manager, Sony Professional Displays & Solutions Europe. “By combining the processing power and energy efficiency of Sony’s BRAVIA platform with NoviSign’s robust CMS and Zero Touch Provisioning, we’re offering a truly streamlined approach to digital signage — one that saves time, resources, and energy across the lifecycle of each deployment.”

In parallel, NoviSign is also integrating Sony’s AITRIOS™ platform, which enables edge AI processing directly within the sensor system. This integration allows NoviSign to expand its digital signage offering beyond traditional playback — introducing features such as audience analytics, real-time engagement insights, and contextual content adjustment.

“Adding AITRIOS to our collaboration opens a new chapter,” said Gil Matzliah, CEO of NoviSign. “We’re now combining Sony’s world-class display and edge AI technology with our flexible CMS, giving our customers not just digital signage, but intelligent communication systems that can adapt dynamically to their environment. It’s a huge opportunity to make digital engagement more meaningful — and more efficient.”

NoviSign currently works with over 250 system integrators worldwide, including more than a dozen long-term partners in Japan and an established presence across Europe, the United States, and Latin America. These networks will play a vital role in scaling the joint offering, particularly as demand for sustainable, intelligent digital signage continues to grow.

“Sony’s BRAVIA Professional Displays and AITRIOS platform bring exceptional image quality, processing intelligence, and energy efficiency to digital signage,” Matzliah added. “Together with NoviSign’s software, we’re offering a solution that makes managing networks faster, greener, and smarter — whether you’re deploying five screens or five thousand.”

For more information about, please visit novisign.com or https://pro.sony/en_GB/products/pro-displays

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About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.

For more information, visit: www.sony.net ​

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. ​

About Sony Europe B.V. 

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. ​ ​ ​

For more information, visit: www.sony.eu/presscentre ​

About NoviSign

Since 2011, NoviSign has been an industry leader in full-spectrum digital signage solutions. With over 60,000 screens deployed and managed worldwide, NoviSign’s cloud-based platform empowers organizations to remotely create, manage, and update content across any display, tablet, or kiosk. Designed for scalability, reliability, and ease of use, NoviSign enables businesses across corporate, retail, education, and public environments to deploy dynamic, sustainable, and enterprise-grade digital signage networks.

For more information, visit: www.novisign.com