Sony announces arrival of 65-inch BRAVIA 9 in Europe
Experience unmatched picture quality with 65-inch model available from November
Sony Europe B.V. today announced the highly anticipated arrival of the 65-inch BRAVIA 9 television in Europe, offering a truly immersive cinematic experience for movie and entertainment enthusiasts in a more compact screen size. This premium TV boasts exceptional picture quality and cutting-edge features designed to elevate your home entertainment to new heights.
"We have listened to customer and media feedback and are thrilled to expand the BRAVIA 9 range in Europe with an additional 65-inch screen size model in November," said Shoji Ohama, Head of Home Entertainment Product Planning and Marketing at Sony Europe. "This TV embodies decades of Sony's close relationship with the film industry as well as commitment to innovation and delivering the best possible viewing experience. With its exceptional picture quality, immersive sound, and user-friendly features, the BRAVIA 9 has all it takes to become the centrepiece of any home entertainment system."
Unparalleled brightness meets precise backlight control
The BRAVIA 9 pushes the boundaries of picture quality with its revolutionary combination of high peak brightness and precise backlight control. This translates to stunning visuals with incredible detail, vibrant colours, and deep blacks. The XR Backlight Master Drive, featuring thousands of mini-LED zones, delivers exceptional contrast by precisely controlling the lighting in each zone. This ensures that even the most challenging scenes, with both bright and dark elements, are displayed with remarkable clarity and realism.
Studio-calibrated modes for authentic viewing
The BRAVIA 9 is meticulously calibrated to deliver an experience that faithfully reproduces the creator's vision. Pre-installed Netflix Calibrated Mode, Prime Video Calibrated Mode1, and SONY PICTURES CORE Calibrated Mode ensure that your favourite movies and shows look exactly as intended. Whether you're streaming the latest blockbuster or revisiting a classic film, the BRAVIA 9 guarantees an authentic cinematic experience in the comfort of your own home.
Additional key features:
- XR Processor: Sony's powerful XR Processor analyses content scene by scene, intelligently adjusting picture and sound for an unparalleled viewing experience.
- X-Anti Reflection: Enjoy a clear, immersive picture even in bright rooms thanks to the innovative X-Anti Reflection filter.
- X Wide Angle: Experience stunning picture quality from virtually any viewing angle with the X Wide Angle technology.
- Immersive sound: New BRAVIA 9 TVs feature Acoustic Multi-Audio+ and are the world’s first2 with Beam Tweeter at the top and Frame Tweeter at the sides to deliver cinematic surround sound. Every sound comes from exactly the right place.
Pricing and availability
The BRAVIA 9 in a 65-inch screen size will be available in Europe starting in November 2024. For pricing and exact availability details in your country, please visit https://www.sony.co.uk/bravia/products/bravia-9.
Notes to editors
In 2024, Sony renewed BRAVIA as a brand for watching movies to enrich the ultimate home cinema experience. With the expansion of streaming services, watching movies in the comfort of the home has gained in popularity. Sony’s wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. New BRAVIA further enhances the sense of reality of cinematic content and delivers outstanding picture and sound quality at home to enjoy films with much of the same magic of the big screen. By unifying TVs, home cinema projectors, soundbars and other home audio technologies under a single brand, Sony aims for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended.
2024 BRAVIA TVs announcement press release: https://www.sony.eu/presscentre/cinema-is-coming-home-sony-introduces-its-brightest-and-best-sounding-new-braviatm-tvs-to-further-enrich-ultimate-cinematic-experience-at-home
BRAVIA 9 image gallery: https://www.sony.eu/presscentre/media/album/538d7453-5f87-47d8-be21-598b1f4953ef
BRAVIA 9 product page: https://www.sony.co.uk/bravia/products/bravia-9
BRAVIA 9 ‘First look’ video: https://youtu.be/LBBEtfwzk-wBRAVIA website: https://www.sony.net/tv_cinemaiscominghome?release
1 Available via a future firmware update.
2 As of April 2024. According to Sony research.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.
For more information, visit: www.sony.eu/presscentre