Sony is delighted to return to ISE this week to demonstrate how its technology enables creativity to flourish and transforms the way people connect, learn, and collaborate across corporate, retail, education, and production spaces. It will debut several exciting new products and solutions, including the Crystal LED S Series and the BRAVIA Professional Displays BZ-P series, along with the new end-to-end immersive Spatial Reality Display (SRD) system in collaboration with Ameria. Sony also today unveils new firmware updates for its PTZ Auto Framing cameras with built-in AI analytics, the SRG-A40/A12 V4.0 and BRC-AM7 V3.0.

Based in Hall 3, Booth 3E300, Sony’s presence at ISE 2026 is underpinned by a commitment to create smarter, more inspiring and eco-conscious spaces. From immersive digital experiences in retail to efficient hybrid work environments and next-generation content production for corporates, Sony’s portfolio of high quality, reliable and sustainable solutions illustrates how professional AV can empower creativity while improving user experience, operational efficiency and lowering carbon emissions.

Sony will demonstrate how sustainability continues to be a guiding principle across the business, with the Sony Group Green Management 2030 initiative setting several medium-term targets taking effect from 2026 through 2030, including cutting overall greenhouse gas emissions across its value chain by over 25% and powering all its operations with 100% renewable electricity by fiscal year 2030. ​

Built around a New Product Aisle, visitors to the Sony booth will have the opportunity to explore a series of immersive, hands-on zones that bring real-world applications to life. Each environment is designed to demonstrate how Sony’s solutions can enhance creativity, communication, and collaboration.

Rik Willemse, Head of Sony Professional Displays & Solutions Europe, comments: “This year at ISE, we look forward to presenting a raft of recently launched new products – including 16 revamped BRAVIA Professional Displays - that further strengthen our expansive pro display lineup. Launching the Crystal LED S Series and the BRAVIA BZ-P series together represents a strategic move to bridge the gap between our BRAVIA Professional Displays and dvLED products, helping us address an even greater range of customer needs while providing the consistency they are looking for. ​

“The new firmware updates for our PTZ cameras demonstrate the continued evolution of our advanced AI auto framing technology, which is a key part of our offering to the education market. We couldn’t imagine a better platform than ISE for the first public debut of these products and firmware upgrades, as well as our new Spatial Reality Display collaboration with Ameria that takes us into a new era of customer engagement.

“Our whole team is ready to welcome guests to our booth, proudly demonstrate our new products, answer questions and share their knowledge, expertise and market insights.”

Norbert Paquet, Head of Live Production Solutions at Sony, adds: “Last year at ISE, Sony's Media Solutions team showcased our content production solutions for the first time – and this year it was an even easier decision to return. Over the course of the last 12 months there has been a marked trend towards professionalising audio and video production for content creators outside of the traditional broadcast sector, whether it’s for streaming live events, creating high-impact commercial content, producing engaging training materials or podcasts. They are recognising that it’s such a powerful way of elevating their brand and differentiating themselves within the market.

“We look forward to speaking with visitors and sharing experiences of how the concept of live production is evolving. As a company, we are at the forefront of this shifting market, helping creators of all sizes capture and deliver professional-quality images and sound to produce richly immersive, spatial and engaging live video content.”

Announced today – New firmware updates for Sony PTZ cameras

Sony is today announcing new firmware updates for its PTZ Auto Framing cameras with built-in AI analytics - the SRG-A40/A12 V4.0 and BRC-AM7 V3.0.

Ideally suited to the education sector, these updates add more framing options and advanced control settings, giving users greater flexibility in daily operation. They include a Basketball Framing Mode designed for school sports games. ​

SRG-A40/A12 V4.0 – Expected to be available from April 2026

This update delivers highly requested features and addresses key operational challenges for education users, including:

BRC-AM7 V3.0 – Expected to be available from April 2026

Delivering major AI auto-framing enhancements and improved image stabilisation, this update supports more dynamic productions and operations. ​ ​

Sony's PTZ cameras will also be showcased at Sony partners’ booths.

Sony evolves large display lineup – the BZ-P Series

To coincide with ISE, Sony has launched 16 completely redesigned BRAVIA Professional Display models - the new BZ-P Series. They provide superior image quality, excellent visibility, elevated performance and improved energy efficiency, with a superior EPREL rating and pending EPEAT certification. ​

Comprising the BZ40P flagship models, BZ35P enhanced options, and BZ30P core offerings, the BZ-P Series ranges in size from 43-inches to 85-inches and features Deep Black Non-Glare technology with a premium 47% anti-glare option or a standard 25%. All models benefit from Sony’s impressive AI-powered XR signal processing for accurately depicting images, text, and details with realism and vibrancy and offer brightness between 400-700 cd/m2. Usage of Sony’s own recycled plastic SORPLAS™ has more than doubled, to a maximum of 43%, and power consumption is up to 31% lower than the BZ-L series. ​

The 4K HDR portfolio is suitable for a range of uses in corporate, higher education, retail, and transportation spaces. It is expected to be available in summer 2026 and will be showcased in the New Product Aisle on Sony’s booth. ​

Crystal LED S Series – a mid-market addition to the direct view LED display family

Alongside the new BRAVIA Professional Displays, Sony has unveiled two new Crystal LED models, the ZRD-S12G and ZRD-S15G. Designed to deliver inspiring visual experiences that offer value, while enabling creativity, they are optimised for corporate settings, educational institutions, and commercial facilities. The S Series provides high visibility even in bright environments thanks to its outstanding brightness (800 cd/m2 brightness, with the same anti-reflection surface technology in Sony Professional Displays’ BH Series), accurate natural colour reproduction and low reflection. ​

Users also benefit from high image quality, flexible integration capabilities and streamlined installation (due to its slim cabinet - approximately 45 mm/1.8 inches), long-term reliability, and a lower Total Cost of Ownership due to energy efficient operation. ​

The Crystal LED S Series will be available in late spring 2026. ​

Sony and Ameria collaboration – an end-to-end immersive display system

Sony recently announced a new collaboration with Ameria to deliver one of the world’s first end-to-end 3D gesture-controlled immersive display solutions for the retail, corporate and education markets. The unified hardware–and–software package is designed to unlock the full potential of immersive 3D visualisation on Sony’s SRD - the ELF-SR2 model, an innovative glasses-free 3D display that delivers ultra-realistic visuals. With Sony’s SRD and Ameria’s StarKit, the new offering makes immersive content simple to manage and easy to deploy, enabling users to upload, organise and present existing 3D assets in minutes. Sensors track hand movement in real time and allow users to interact with 3D content without touching the screen, creating an intuitive and engaging experience ideal for customer-facing environments.

This will be the first time the full workflow will be demonstrated as a unified system. Visitors can experience live demonstrations of gesture-controlled 3D product exploration, interactive signage scenarios, and real-time content-management workflows. ​

Units are expected to be available after ISE.

Home cinema presence

Sony BRAVIA projectors will be showcased at ISE at partner booths. Location details can be obtained from the Sony booth reception and on the information screen.

Sony’s Adrian Bond, Product Marketing Manager for B2B BRAVIA and Home Cinema Projectors, will take part in a panel discussion on “What's Next For Home Entertainment?” at 12:00– 12:45 on Friday 6^th February on the Smart Home Technology Stage. ​

For more information please visit pro.sony/ISE.

To download the ISE press pack please visit this link or email press.europe@sony.com

NOTES TO EDITORS - Full details of Sony’s solution showcase by zone

Zone 1: Corporate Solutions Space, displaying solutions that can be seamlessly integrated into the workplace. ​

Zone 2: Education, highlighting Sony’s advanced AI auto framing technology and third-party compatibilities. ​

Zone 3: ​ Retail space with all-in-one solutions using Pro BRAVIA digital signage, Edge AI for enhanced metrics and SRD (Spatial Reality Display) for compelling immersive experiences. ​ ​ ​

Zone 4: ​ Capture and Connect Studio, an all in one, ready and simple to use video content production and streaming set-up. ​

Zone 5: Live Events Production, showcasing conference and event production with broadcast grade equipment.

Booth Zone 1: Corporate Solutions

In the new world of hybrid work, Sony is helping to connect employees and employers through better data led technologies, optimising staff efficiency, productivity, and work-life balance – while creating a smarter, more environmentally-conscious workplace. Octopus Energy, one of the UK’s fastest-growing clean-energy providers, recently strengthened its commitment to building environmentally responsible workplaces with the rollout of more than 400 Sony BRAVIA Professional Displays across its offices.

The team will present and demonstrate displays, digital signage and workplace management solutions that can be seamlessly integrated into businesses of all sizes. Whether it’s configuring a digital signage network, connecting participants using video collaboration, or outfitting a room for device management and automation, Sony’s corporate sector showcase will cover all needs. ​ ​

Visitors can expect to experience the versatility and breadth of the full BRAVIA Professional Displays lineup – including the new BZ-P Series – along with the new Crystal LED S Series and the SRG-A40/A12 and BRC-AM7 PTZ cameras. Together, these create comprehensive solutions for reception areas, corporate meeting rooms of all sizes, huddle spaces, boardrooms and auditoriums. ​

Sony’s cloud-based provisioning, control and monitoring service Remote Device Manager will also be demonstrated, along with a showcase of Sony’s ever-expanding network of B2B partnerships to ensure its displays integrate seamlessly with all industry-leading partners, such as Crestron.

Booth Zone 2: Education

In the education sector, Sony helps to create inspiring classrooms with innovative teaching solutions that connect students with immersive, personally tailored educational experiences. Universities and colleges benefit from flexible, easy-to-use AV solutions for lectures, seminars, interactive and distance learning, and cross-campus communications. ​

On the booth, the Sony team will focus on highlighting the continuing evolution of its advanced AI auto framing technology, and third-party compatibilities. Sony’s compact PTZ and remote cameras – with newly enhanced features and capabilities thanks to new firmware upgrades for the SRG-A40, A12, and BRC-AM7 - capture every detail of lectures, presentations, webinars or ball sports games. ​ The University of Exeter in the UK recently enhanced hybrid learning with Sony PTZ cameras.

Other key Sony solutions for the education sector will be on show, including:

Booth Zone 3: ​ Retail

Sony’s Retail Tech Index, published November 2025, revealed that customer engagement with retail innovation has fallen 11% across Europe, while AI faces double the usual negative sentiment. Consumers are increasingly fatigued by “innovation talk” that fails to deliver real impact. ​

At ISE, Sony will demonstrate its comprehensive range of inspiring display and digital signage solutions that make every customer interaction more valuable for retailers and, for customers, genuinely enrich their shopping experiences and help restore faith in the sector’s technological innovation. ​

For instance, BRAVIA 4K Professional Displays and Crystal LED walls can be used to create vibrant signage, promotional imagery and visual experiences of any size and any scale – with the 75” BZ40P with touch overlay particularly suited to the sector. The multimedia pop-up store of the international outdoor and sailing brand Helly Hansen in the German city of Kiel is spearheading digitalisation in retail and recently chose Sony BRAVIA 4K Professional Displays as an integrated display solution. ​

All-in-one solutions can be created by combining Pro BRAVIA digital signage, Edge AI for enhanced metrics, SRD for compelling immersive experiences and Remote Device Manager for cloud-based provisioning, device control and monitoring.

Additionally, Sony’s retail sector experts will outline the benefits of its ever-expanding partner network which currently comprises over 70 certified Content Management Systems providers. NoviSign’s ScreenManager software, for instance, integrates with Pro BRAVIA displays to bring new levels of intelligence to digital signage. In a practical example to be shown at ISE, Sony’s edge AI camera detects characteristics of the viewer such as age, gender, and what they are holding, enabling the software to serve up personalised adverts based on their profile. ​ ​

Booth Zone 4: ​ Capture and Connect Studio

Drawing together Sony’s rich heritage across pro AV, cinematography, large-scale live productions and the consumer market, the company is uniquely positioned to help brands and online content creators of all sizes produce high-quality video content. Strong demand for professional and affordable filmmaking and broadcast technologies is being driven by in-house corporate communications teams, social media influencers, news organizations and third-party studios (such as Haarlem Studios in The Netherlands). They are all seeking cost-effective ways to strengthen audience engagement, elevate the brand and reduce production costs.

With a mocked-up podcast studio, Sony’s team will present an all in one, simple to use video content production and streaming set-up. Audio, video and workflow solutions will be showcased, with content capture delivered by Sony’s latest AI-based camera solutions - the PTZ auto framing SRG-A12, along with the FX2 and FX3 Cinemaline cameras and the PMW-Z200 camcorder, plus the C80 microphone. The software-based M2L-X switcher will demonstrate how content can be managed and distributed for live mixing and streaming, and ensure efficient production workflows. Sony’s Software Development Kit (SDK) will control multiple FX3s via the Monitor & Control app.

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Booth Zone 5: Live Events Production

In this zone, Sony will be showcasing conference and event production capabilities for medium and large events using broadcast grade equipment. These tailored solutions are designed for corporate, broadcast, events service companies, or luxury segments. On the stand Sony will demonstrate the filming of a keynote-style presentation, produced live with the XVS-G1 vision mixer, with live content playback and display to the VERONA Crystal LED. ​

Cameras demonstrated will include the Cinemaline PTZ, the ILME-FR7, on a Mo-Sys MoRail system; the flagship AI Auto Framing PTZ, the BRC-AM7, ideally suited for live events; the 4K/HDR studio camera HXC-FZ90 and camcorder PMW-Z300. In addition, the Sony team is keen to show visitors the OCELLUS camera tracking system mounted on the HXC-FZ90 studio camera, and share its creative possibilities especially in virtual production use cases. Sony’s range of workflow tools including Ci Media Cloud will feature prominently across all solution areas. ​ ​ ​

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The Sony BRC-AM7 cameras recently played a pivotal role in capturing the dynamic energy and artistry of The Goldwell Colour Vision event at Exhibition White City in London, produced by gassProductions. ​

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

About Sony Professional Displays and Solutions ​

Sony Professional Displays & Solutions is part of Sony Corporation and exists to help customers to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and long-standing expertise, Sony partners with retailers, corporate businesses of all sizes and education institutions to deliver transformational customer solutions. Operating with over 40 years’ experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers. ​