Weybridge,UK, 5^th May 2026 – Sony has today announced its integration with Playipp, highlighting them as one of Sony's esteemed content management system (CMS) partners. This technical collaboration brings together Playipp's innovative digital signage solutions with Sony's cutting-edge BRAVIA Professional Displays, creating a seamless and user-friendly experience for businesses, to enhance communication set ups. The integration is designed to simplify the deployment and management of digital signage, making it easy for users to create and manage content across multiple displays.

The combined solution leverages Playipp's powerful software directly on Sony BRAVIA Professional Displays, thanks to the integrated system-on-chip (SoC). This integration eliminates the need for additional hardware, such as external media players or complicated cabling, streamlining the setup process and reducing the overall complexity of digital signage installations and use. Users can expect a hassle-free experience, allowing them to focus on delivering impactful content without the burden of technical challenges.

In addition to its ease of use, the partnership between Playipp and Sony also emphasizes sustainability. By utilising Sony's energy-efficient displays and the SoC instead of an external player, businesses can significantly reduce their carbon footprint while still achieving high-quality visual communication. This approach not only supports environmental initiatives but also promotes cost-effectiveness for businesses looking to implement digital signage solutions.

"By partnering with Playipp, we are enhancing our commitment to providing businesses with innovative solutions that simplify their communication efforts," comments Chris Mullins, Head of B2B Product Marketing, Sony Professional Displays & Solutions Europe. "This integration not only streamlines the user experience but also aligns with our sustainability goals."

The feedback from integrators partners has been very positive, highlighting the demand for a solution that combines the strengths of both Playipp and Sony. As businesses choose to enhance their communication efforts, the integration of Playipp's Digital Signage Solution with Sony BRAVIA Professional Displays provides a compelling option. The result is a powerful digital signage solution that is both easy to use and environmentally conscious.

"As we continue to expand our presence in the digital signage market, this partnership with Sony positions us as a leader in delivering user-friendly and sustainable solutions," commented Henrik Mazzanti, CEO of Playipp. "We are excited to empower businesses to communicate effectively while minimising their environmental impact.

As Playipp continues to expand its presence in the European market, this partnership with Sony positions the company as a leader in the digital signage space. With offices in Sweden and Norway, Playipp is well-equipped to support its growing customer base. The integration with Sony BRAVIA Professional Displays further solidifies Playipp's commitment to providing innovative solutions that enhance communication while not overlooking sustainability.

For more information about, please visit Sony Professional Displays ​ alliances page.

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About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.

For more information, visit: www.sony.net ​

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. ​

About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. ​ ​ ​

For more information, visit: www.sony.eu/presscentre ​

About Playipp

PLAYipp helps over 4,000 businesses simplify information sharing and maximize impact with its digital signage solution that's effortless to manage. Our platform automatically pulls content from the tools you already use - from intranets and BI tools to social media and calendars - ensuring your screens always show relevant, timely information without manual updates.

Founded in 2006 with offices in Sweden and Norway, we've built an extensive partner network across Europe to deliver reliable, locally-supported solutions. Learn more at https://playipp.com/