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About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology &amp; Services business for consumer and professional markets, as well as Imaging &amp; Sensing Solutions business across Europe. From R&amp;D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology. For more information, visit: www.sony.eu/presscentreAbout Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology &amp; Services (ET&amp;S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.For more information, visit: www.sony.net * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

Sony Europe

About Sony Europe B.V. Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment...

Access news on high-quality products and business-focused solutions from Sony and the technology behind them. Get in touch with Sony Europe's press team.

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A chance encounter with an Iberian Lynx changed not just Alexandra Surkova's life, but also inspired others to change their ways

Photography and The Power to Change

Whilst many photographers praise the power of photography to evoke change, Alexandra Surkova experienced it firsthand. Her passion is photographing the Iberian Lynx - a species of wild cats that is thought to have lived in the Iberian Peninsula for a million years but only 94 Iberian lynx were known to remain as recently as 20 years ago. However now, through conservation work, there are believed to be around 2,000, a fantastic success story for Europe.

The Sony World Photography Awards announces photographers shortlisted in the 2026 Student and Youth competitions

Sony World Photography Awards: Student & Youth Competitions: Shortlists Announced

The beta feature enables external sharing of image authenticity information via a dedicated URL 

Sony launches "Camera Verify" feature for its Camera Authenticity Solution for News Organisations 

Weybridge, June 26, 2025 – Today, Sony announced the beta release of Camera Verify, a new feature of its Camera Authenticity Solution1, that enables external sharing of image authenticity information via a dedicated URL. This has been developed to help news organisations address the growing challenge of verifying the authenticity of digital images in the age of generative AI.

The Sony Future Filmmaker Awards announced today the 2025 winners during a special ceremony hosted by Emmy-award winner Denny Directo (Entertainment Tonight) in the iconic Sony Pictures Studios Scenic Arts Building in Culver City. Now in its third edition, this trailblazing global awards program for short films established by Creo and sponsored by Sony ignites the careers of emerging visionaries, amplifying bold storytelling from different corners of the world.

Sony Future Filmmaker Awards Announce Winners of the 2025 Edition

The Sony Future Filmmaker Awards announced today the 2025 winners during a special ceremony hosted by Emmy-award winner Denny Directo...

The World’s Firstⁱ Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal Length of 150 mm and Constant F2 Aperture 

Sony Launches FE 50-150mm F2 GM 

April 22, 2025 - Sony today introduces the FE 50-150mm F2 GM, the world’s firsti telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.

17th April 2025, Sony is thrilled to announce that the highly esteemed Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of four TIPA awards. This year around, Sony has claimed a variety of titles, including “BEST FULL FRAME PROFESSIONAL CAMERA” for the Sony Alpha 1 II, “BEST STANDARD ZOOM LENS” for the Sony FE 28-70mm F2 GM, “BEST ENTHUSIAST TELEPHOTO LENS” for the Sony FE 400-800mm F6.3-8 G OSS and “BEST PORTRAIT LENS” for the Sony FE 85mm F1.4 GM II.

Sony celebrates 4 wins at 2025 TIPA Awards including “BEST FULL FRAME PROFESSIONAL CAMERA” for the Sony Alpha 1 II and “BEST ENTHUSIAST TELEPHOTO LENS” for the Sony FE 400-800mm F6.3-8 G OSS

17th April 2025, Sony is thrilled to announce that the highly esteemed Technical Image Press Association has once again recognised Sony’s...

LONDON, 16 APRIL 2025 - The Sony World Photography Awards announced today the overall winners of its 18th edition at a special gala ceremony in London, bringing together leading figures in the industry to honour this year’s winners and their achievements.

SONY WORLD PHOTOGRAPHY AWARDS: OVERALL WINNERS 2025 ANNOUNCED

LONDON, 16 APRIL 2025 - The Sony World Photography Awards announced today the overall winners of its 18th edition at a special gala ceremony in...

The Sony World Photography Awards reveals today the 10 category winners and shortlisted photographers in the 2025 Open competition. Now in its 18th year, the Open competition celebrates the ability of an individual photograph to capture and distil a singular moment, and to evoke a broader narrative. Entrants were invited to submit their strongest single images from 2024, and the winners and shortlists represent some of the most arresting photography from the past year.

SONY WORLD PHOTOGRAPHY AWARDS: OPEN COMPETITION CATEGORY WINNERS & SHORTLISTS ANNOUNCED 

The Sony World Photography Awards reveals today the 10 category winners and shortlisted photographers in the 2025 Open competition. Now in its...

Full-frame E-mount lens achieves high resolution performance across entire zoom range and beautiful bokeh that only G Lens can provide

Sony launches its first 800 mm super telephoto zoom G Lens™ - FE 400-800mm F6.3-8 G OSS  

Sony today announces the FE 400-800mm F6.3-8 G OSS (SEL400800G) - Sony’s first[i] 800 mm super-telephoto zoom G Lens. This brand-new Alpha lens flaunts high resolution performance across the entire zoom range, beautiful bokeh, as well as fast, precise, and accurate AF (autofocus). In addition, the inner-zoom design, which minimises change in the center of gravity, allows for stable framing. It is also compatible with the separately sold 1.4x and 2x teleconverter[ii] that can extend the maximum focal length to 1600 mm making this lens ideal for shooting birds, wildlife, sports, aircraft and landscapes.

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